Find The Right i30 For You In Hyundai’s Latest Campaign Via Innocean Australia

Find The Right i30 For You In Hyundai’s Latest Campaign Via Innocean Australia
B&T Magazine
By B&T Magazine



Hyundai has released its latest campaign, entitled ‘The One For You’.

Created by Innocean Australia, the integrated campaign highlights how the comprehensive i30 model range means different things to different people; from base model value to hot hatch performance, and sporty trims to fully spec’d variants.

To help people better understand which model could be THE one for them, the campaign moves away from the usual motor industry jargon, highlighting individual model characteristics and features in a more everyday style.

The campaign aims to appeal to a broad audience by demonstrating that the compact i30 is suitable as your first or last car, through to a great city run-around or punchy track ready car.

A comprehensive digital campaign unpacks the different variants online and also retargets prospective buyers with more information about each of the i30 models, once they’ve shown interest in a particular model.

Directed by Revolver’s Leilani Croucher, ‘The One For You’ is set to run across television broadcast, digital, social and point of sale.

The Head Turner

Hyundai Australia director of marketing, Bill Thomas said: “A conventional marketing approach landing one or two key messages would not have worked in this instance as our i30 range is so broad you’d be underselling other value adds.

“Instead, Innocean delivered on a personalised campaign to really help people navigate the i30 model that’s right for them.”

Innocean Australia creative director, Paul Bruce added: “Every i30 is different and so is every reason someone drives one.

“And, every i30 has a different personality and so does every owner.

“We really wanted to capture all that rich character in the spots and the language.”

Campaign Credits:

Client: Hyundai

Director of Marketing: Bill Thomas

Creative Agency: Innocean Australia

ECD: Steve Jackson

CD: Paul Bruce & Dan O’Connell

Producer: David Steindl

Group Business Director: Philip Sherar

Senior Account Manager: Deborah Lia

Head of Digital: Trevor Crossman

Senior Digital Producer: Alyson Andrews

Lead Digital Developer: Dario Crucitti

Digital Developer: Tao Zhang

Production Company: Revolver/ Will O’Rourke

Director: Leilani Croucher

Managing Director/ EP: Michael Ritchie

Executive Producer: Pip Smart

Producer: Anna Mannix

DOP: Andy Commis

Casting: Citizen Jane

Editorial: The Editors

Editor: Leila Gaabi

Post Production: Heckler

Executive Producer: Bonnie Law

Typography & Design: Luca Ionescu

Animators: Jo Fong & Michael Chen

Colourist: Greg Constantaras

VFX Supervisor/Online: Jamie Watson

Music & Sound Design: Otis. Lukas Farry & Alejandro Gomez




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hyundai Innocean Australia Leilani Croucher

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