Following on from yesterday’s report on B&T that 52 per cent of Australians have no idea the Rugby World Cup is happening right now in Japan comes one of the tournament’s chief sponsors, Heineken’s, new campaign to support its sponsorship.
The work of creative agency Publicis Italy, the ad plays along the lines that you don’t need to understand rugby’s complicated rules to enjoy the tournament. Check out the spot below:
Bruno Bertelli, Global CCO of Publicis Worldwide said of the campaign: “We wanted to tap into a fanship moment and make it bigger. Invite everyone to watch the Cup not just the fans, because we know during RWC the enjoyment comes from sharing a game and a beer as much as from what happens on the field. For us it was important to make RWC accessible to a wider audience with our first Heineken global rugby sponsorship TVC.”