ALDI Unveils Latest ‘Special Buys’ Campaign Via BMF

ALDI Unveils Latest ‘Special Buys’ Campaign Via BMF

ALDI Special Buys sales are famous for limited stock at ridiculously low prices. And there’s only one way to make 170 per cent sure you don’t miss out: set an Epic Reminder.

To help ALDI customers remember, and make the retail message stand out, BMF created a series of TV and radio ads with incredibly Epic Reminder suggestions

“Very few clients will let you break a man’s arm and tie it in a knot, but ALDI understands the importance of reminding Australians that outdoor bug zappers and ceiling fans are on sale. Epic Reminders will be an ongoing platform across multiple touch-points, so we’ll keep looking for ways to jog people’s memories in the coming months,” said BMF creative director, Alex Derwin.

An ALDI spokesperson said: “ALDI is famous for its variety of interesting and unusual Special Buys. However our customers are busy, so remembering which items go on sale and when, isn’t always easy. Hence “Epic Reminders” – a campaign to jog the memory of every Australian looking for high quality products at great prices.”

The Special Buys campaign includes reminders throughout the whole year in the form of TV, radio, social and supported by digital display.




Please login with linkedin to comment

Aldi BMF

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]