Campaign: Jenny Craig Launches ‘The Numbers’

Campaign: Jenny Craig Launches ‘The Numbers’
SHARE
THIS



In an average year, Jenny Craig helps more than 80,000 clients across Australia and New Zealand to reach their ideal weight.

To demonstrate this success, the brand has launched a new TVC called ‘The Numbers’, which highlights the effectiveness of the program through results, signaling a new creative direction for the company.

The TVC features Jenny Craig success stories from a range of ages and demographics, and highlights the numbers involved behind the scenes that make the program so successful.

Having recently being purchased by a US private equity company with a focus on health and wellness brands, there has been a renewed focus on strengthening the quality of the Jenny Craig product and service offering.

‘The Numbers’ campaign coincides with the release of the first of many new and improved menu items as well as a complete redesign of the Jenny Craig product packaging. Melbourne agency Truly Deeply have been enlisted to overhaul the brand to highlight the renewed focus and better represent the personality of the brand and the important role of the consultant.

JennyCraig_TheNumbers2

Jenny Craig brand manager Eugénie Rutherford confirms the changes are just the beginning for the brand, as a company, they are excited about the new direction.

“At Jenny Craig, we believe you should always strive to be the best that you can be. We want that for our clients and expect that from ourselves. To make sure we are at our best, we’re making some changes for the better that we know our clients will love.

“Based on client feedback, Jenny Craig is taking steps to improve the menus by creating tastier, nutritionally balanced meals. The seventeen new Dietitian designed meals and snacks are the first of many to be introduced, and the TVC that highlights our proven success is testament to our program efficacy,” Eugénie continues.

Jenny Craig’s mission is to provide a personalised weight management program that supports and empowers clients to achieve and maintain their weight loss goals.

‘The Numbers’ TVC will air across paid and free-to-air networks from October 5 – November 2014.

Agency Credits

Client: Jenny Craig

Agency: Creative – Truly Deeply; Production – Chocolate

Digital: ONQ

Media: PhD

 

Please login with linkedin to comment

carsguide.com.au Clemenger BBDO Sydney Digital Entertainment dinosaur

Latest News

Image lead story Photo Gallery: Inside Thinkerbell’s Brand New Swanky Sydney Digs
  • Media

Photo Gallery: Inside Thinkerbell’s Brand New Swanky Sydney Digs

Indie creative, media and PR agency, Thinkerbell, has capped off a stellar 12 months, moving its Sydney office into swanky new digs in Redfern in the city’s inner west. Following a flurry of new business wins and hires, the 40-strong Sydney team shifted out of its old offices in Surry Hills to the new premisses […]

by B&T Magazine

B&T Magazine
New York, June 22, 2016: The BuzzFeed sign at the company headquarters.
  • Advertising
  • Media

Buzzfeed, Inc. Launches Lighthouse In Australia, UK And Beyond

BuzzFeed, Inc. today announced that Lighthouse, an offering for advertisers across its platforms that brings brands closer to its audience, is now available to clients internationally. Lighthouse leverages BuzzFeed’s tech-powered foundation and diverse array of content across BuzzFeed, Inc. – which includes BuzzFeed Entertainment, BuzzFeed News, Tasty, HuffPost and Complex Networks – to provide advertisers […]

News Corp Launches Cost Of Living Series Smart Savers Amidst Growing Crisis
  • Media

News Corp Launches Cost Of Living Series Smart Savers Amidst Growing Crisis

News Corp Australia has today launched a six-week cost of living editorial series, Smart Savers, to help its audiences make informed decisions to navigate the rising cost of living. According to News Corp Australia research consumers are spending, on average, 60 per cent of their incomes on bare essentials including food, fuel, housing and insurance […]

oOh!media Launches Dynamic Screen In Perth’s Claremont Quarter
  • Advertising

oOh!media Launches Dynamic Screen In Perth’s Claremont Quarter

oOh!media continues to expand its large format digital network in Western Australia, launching a full-motion dynamic broadcast screen at Claremont Quarter, a premium retail and lifestyle destination in one of Perth’s most exclusive suburbs. Located to the west of Perth’s CBD, Claremont Quarter is a prestigious luxury-focussed shopping environment comprising more than 120 high-end retailers […]

T Australia Releases Inaugural Culture Issue As Australian Arts Industry Continues Revival
  • Media

T Australia Releases Inaugural Culture Issue As Australian Arts Industry Continues Revival

T Australia: The New York Times Style Magazine’s inaugural Culture issue released today, featuring a cover depicting Australian dancer and model Rhys Kosakowski in fashionable motion and Australian artist Harold David creating “Thigh High and Safety Net” in the background. The abstract expressionist artwork was painted live as photographer Levon Baird shot the cover, and was […]

Ethnolink Releases Multicultural Flood Warning Campaign Following Tragic Deaths
  • Campaigns

Ethnolink Releases Multicultural Flood Warning Campaign Following Tragic Deaths

Multicultural communications agency Ethnolink has developed a culturally and linguistically diverse (CALD) campaign for NSW State Emergency Service (SES) that delivers flood warning and safety messages for multicultural communities in Sydney’s north-west. The campaign, which will run across a range of channels, has been launched on the back of news that three people in NSW […]

Stratosphere And AJF Team Up For NED Australian Whisky Campaign
  • Campaigns

Stratosphere And AJF Team Up For NED Australian Whisky Campaign

Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son
  • Campaigns

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son

To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]