Digital marketing agency MercerBell has launched its first major campaign for Foxtel since being appointed as their Customer Experience Agency in April.
Foxtel Access is a new Customer Loyalty program developed to say thank you to Foxtel’s customer across Australia. It gives customers access to an ongoing range of unique and exclusive experiences curated to get them closer to what they love.
According to Foxtel director of customer and loyalty marketing Chantal Walker, “Since Foxtel entered the marketplace it’s been a fairly passive broadcaster/viewer relationship. With Foxtel Access, we have an opportunity to take the brilliant entertainment we offer on-screen into the real world of our customers. No one else can deliver the type of unique money-can’t-buy experiences that Foxtel can bring to life.”
The launch campaign, created in collaboration with Foxtel’s in-house creative department, Foxtel Creative, introduces the Access Arch, a graphic device that will be used across multiple content platforms to identify when an Access experience is available for customers to enjoy. All experiences will then be housed on a central website. In addition, eCRM, social media and print advertising in the Foxtel Magazine will all be used to communicate to customers about upcoming events and experiences.
MercerBell’s MD, Julie Dormand, says, “We are incredibly proud of the work that has been produced for the Foxtel Access launch. This is a milestone in our relationship with Foxtel.”
Credits
Client: Foxtel
Chantal Walker –Director of Customer and Loyalty Marketing
Travis Conneeley – Creative Director & Head of Brand
Oliver Stewart – Head of Customer Loyalty
Jasmine De Aquino – Loyalty Marketing Manager
Creative Agency: MercerBell
David Bell – Executive Creative Director, MercerBell
Simon Bloomfield – Creative Group Head
Liz Kain – Senior Copywriter, MercerBell
Mike Nikotin – Senior Art Director, MercerBell
Becky Bishop– Group Account Director, MercerBell
Matt Olanda – Account Director, MercerBell
Curtis Ebanks – Senior Account Manager, MercerBell
Harley Tesoriero – Senior Digital Producer, MercerBell
Harry Court – Digital Designer, MercerBell
Anitha Gunasekaran – Front End Developer, MercerBell
Scott Forrester – Head of UX and Digital Design, MercerBell
