Campaign: Dinosaurs Roar Allianz Insurance To Life
MercerBell created a new TVC for Allianz Insurance that plays on family interactions.
Helen Harris
MercerBell created a new TVC for Allianz Insurance that plays on family interactions.
Julie Dormand, managing director of MercerBell, sat down with junior strategist, Sarah Elsmore, to chat.
While the ‘Ahhh moments’ campaign saw people recognising the name, it didn't showcase the brand's core proposition.
The MercerBell creative director adds another feather to his cap.
Direct marketing never lost touch, it has simply evolved and the industry is now experiencing a renaissance.
Allianz's new TVC aims to generate awareness and drive quotes for its small business insurance products.
The new campaign pokes fun at generalisations about 'love at first site'.
The agency has made two new hires and one promotion from within.
This is the first campaign Mercerbell has launched for Foxtel since being appointed its customer experience agency.
MercerBell and Cal&Co's creatives are hopping on their bikes to raise $20,000.
The Australian Securities Exchange has appointed customer experience agency MercerBell as its full service agency.