Allianz has launched a new TVC aimed at small business owners, to generate awareness and drive quotes for its small business insurance products.
The campaign created by digital marketing agency Mercerbell takes viewers through the lives of three diverse business owners, working in retail, building and hairdressing. They are put in ‘fish out of water’ situations, taking on jobs that are in complete contrast to their areas of expertise. And when things go wrong, Allianz is positioned as the insurance provider that does the hard work to sort it out.
“In empathising with how hard small business owners work we tap into a real human truth – that you take on a whole lot more when you go out on your own. Thanks to Allianz, insurance is one less thing to worry about,” said Allianz group manager, Dominic Brandon.
MercerBell creative group head, Liz Kain added: “The creative does a great job in adapting and extending the ‘Ahhh moments’ campaign, while making it relevant to a small business.”
A 15 second edit, plus print and online media will complement the lead TVC.
Dominic Brandon – Group Manager, Marketing and Brand
Russell Walsh – Senior Marketing Manager
Effi Gastelaars – Marketing Manager
Margarita Ballon – Marketing Services Manager
Creative Agency: MercerBell
David Bell – Executive Creative Director
Liz Kain – Creative Group Head
Shelley Dodd – Senior Copywriter
Tony Homan – Senior Art Director
Tim Barrett – Account Director
Jennifer Curran – Account Manager
Baz Milas – Agency Producer
Eddy Bell – Director, 8
Annie Schutt – Producer, 8
White Chocolate – Post
Song Zu – Sound
In this guest post, Gumtree’s account manager Daniel Kuziow (main photo) says as CV-19 sends more shoppers online, data has never been more important for marketers to target them… Thanks to COVID-19, former buzzwords such as “ideate”, “pivot” and “agile” have become the new reality for all marketers. To help a business persevere and maintain […]
The Seven Network today announced the broad slate of sponsors that will be joining Farmer Wants A Wife when it premieres this July. Toyota Australia, IGA, Youfoodz, BUPA, Lilydale, Horticulture Australia and Mayvers, have all been confirmed as sponsors of Farmer Wants a Wife. All partners will feature throughout Farmer Wants A Wife, the most […]
Find out how APAC’s fastest-growing commercial law firm uses Marketo Engage to better respond to customer needs in this piece by LegalVision’s Anthony Lieu. The starting point for marketing strategy begins with the customer. That’s not an approach you often find in a commercial law firm. LegalVision didn’t start as a law firm, but as […]
Brisbane radio is set for a further shake-up with journalist and former MP Scott Emerson to host 4BC’s new local Drive program. Emerson is a highly experienced broadcaster and journalist who served as The Australian newspaper’s Queensland bureau chief and held senior journalism positions with the ABC. He has also served in the Queensland parliament and […]
News Corp Australia and Woolworths today announced a joint national campaign to support Feed Appeal amid a sharp jump in the number of Australians suffering economic hardship from COVID-19 and seeking food relief. Feed Appeal, a national not-for-profit organisation that provides capacity and capability grants to local food relief charities, has reported a 50 percent […]
Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]