Allianz has launched a new TVC aimed at small business owners, to generate awareness and drive quotes for its small business insurance products.

The campaign created by digital marketing agency Mercerbell takes viewers through the lives of three diverse business owners, working in retail, building and hairdressing. They are put in ‘fish out of water’ situations, taking on jobs that are in complete contrast to their areas of expertise. And when things go wrong, Allianz is positioned as the insurance provider that does the hard work to sort it out.

“In empathising with how hard small business owners work we tap into a real human truth – that you take on a whole lot more when you go out on your own. Thanks to Allianz, insurance is one less thing to worry about,” said Allianz group manager, Dominic Brandon.

MercerBell creative group head, Liz Kain added: “The creative does a great job in adapting and extending the ‘Ahhh moments’ campaign, while making it relevant to a small business.”

A 15 second edit, plus print and online media will complement the lead TVC.

Credits

Client: Allianz

Dominic Brandon – Group Manager, Marketing and Brand

Russell Walsh – Senior Marketing Manager

Effi Gastelaars – Marketing Manager

Margarita Ballon – Marketing Services Manager

 

Creative Agency: MercerBell

David Bell – Executive Creative Director

Liz Kain – Creative Group Head

Shelley Dodd – Senior Copywriter

Tony Homan – Senior Art Director

Tim Barrett – Account Director

Jennifer Curran – Account Manager

Baz Milas – Agency Producer

 

Production

Eddy Bell – Director, 8

Annie Schutt – Producer, 8

White Chocolate – Post