Campaign: Allianz Means Business

Campaign: Allianz Means Business
SHARE
THIS



Allianz has launched a new TVC aimed at small business owners, to generate awareness and drive quotes for its small business insurance products.

The campaign created by digital marketing agency Mercerbell takes viewers through the lives of three diverse business owners, working in retail, building and hairdressing. They are put in ‘fish out of water’ situations, taking on jobs that are in complete contrast to their areas of expertise. And when things go wrong, Allianz is positioned as the insurance provider that does the hard work to sort it out.

“In empathising with how hard small business owners work we tap into a real human truth – that you take on a whole lot more when you go out on your own. Thanks to Allianz, insurance is one less thing to worry about,” said Allianz group manager, Dominic Brandon.

MercerBell creative group head, Liz Kain added: “The creative does a great job in adapting and extending the ‘Ahhh moments’ campaign, while making it relevant to a small business.”

A 15 second edit, plus print and online media will complement the lead TVC.

Credits

Client: Allianz

Dominic Brandon – Group Manager, Marketing and Brand

Russell Walsh – Senior Marketing Manager

Effi Gastelaars – Marketing Manager

Margarita Ballon – Marketing Services Manager

 

Creative Agency: MercerBell

David Bell – Executive Creative Director

Liz Kain – Creative Group Head

Shelley Dodd – Senior Copywriter

Tony Homan – Senior Art Director

Tim Barrett – Account Director

Jennifer Curran – Account Manager

Baz Milas – Agency Producer

 

Production

Eddy Bell – Director, 8

Annie Schutt – Producer, 8

White Chocolate – Post

Song Zu – Sound

Please login with linkedin to comment

Al Taylor Clemenger BBDO Sydney Quit Victoria

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]