Campaign: RSVP Keeps Love Real
Breaking from the usual online dating fare, digital marketing agency MercerBell has created a campaign for online dating platform, RSVP.
The new TVCs encourages singles to try RSVP for a real chance of love.
David Bell, ECD at MercerBell, said: “We wanted to disrupt typical genre traditions and punch for a more genuine message about what RSVP actually offers – a real chance at finding love. We were given an opportunity to do something fun and we created a humorous ad that’s unlike anything else in the dating sphere.”
Glenis Carroll, RSVP general manager, was extremely pleased with the result, “RSVP is all about increasing your chances of meeting someone with genuine relationship potential. This was our focus from the outset. We wanted something different, and we got it.”
The new TVCs coincide with a new look rsvp.com.au homepage which went live this week. With a simplified layout and cleaner design, the refreshed homepage focuses on profiling real members and showcasing their success stories to new members.
Credits
RSVP General Manager – Glenis Carroll
RSVP Marketing Director – Kari Taylor / Melanie Dudgeon
Executive Creative Director – David Bell
Copywriter – Rob McEvoy
Art Director – Paul ‘Critchpiece’ Critchley
Account Director – Tim Barrett
Senior Account Manager – Jen Curran
Producer – Baz Milas
Director – Dave Wood, Plaza Film
Production – FSM (Frame, Set, Match)
Sound – SongZu
Music – Jack Milas
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