MercerBell Adds ASX To Client Roster

Electronic stok data board.
SHARE
THIS



The Australian Securities Exchange (ASX) has appointed customer experience agency MercerBell as its full service agency.

Natalie Lockwood, ASX’s general manager of marketing said: “We searched long and hard for an agency partner who could marry strategic acumen with creative cut-through. We found MercerBell. We believe they will perfectly complement our multi-faceted offering.”

The Sydney-based integrated agency has been tasked with creating campaigns for a suite of ASX products and services involving UX and Web Design through to TVCs and press.

To launch the new partnership, MercerBell created a supercharged campaign for Equity Options, entitled ‘Investment Heroes in Disguise’. The 30-second animated TVC and integrated advertising campaign introduces super-heroes  to empower investors about genuine options: Condor, Butterfly and Split Strike.

MercerBell’s MD, Julie Dormand, says “ASX is one of the principal global players in the financial markets and we’re delighted to be working together. Already we’ve created some stand-out work, and the new Investment Heroes campaign is testament to the beginnings of a great partnership.”

ASX_Hero_Masks_Press_Image

Credits

Client: ASX

Natalie Lockwood – General Manager, Marketing, ASX

Kathrin Alexander – Marketing Communications Manager, ASX

Angie Easte – Digital Channel Marketing Manager, ASX

Creative Agency: MercerBell

David Bell – Executive Creative Director, MercerBell

Liz Kain – Senior Copywriter, MercerBell

Mike Nikotin – Senior Art Director, MercerBell

Roger Hayes – Group Account Director, MercerBell

Joanne Whitney – Senior Account Manager, MercerBell

Gene Stapleton – Studio Manager, MercerBell

Tori Taylor – Senior Production Manager, MercerBell

James Hinton – Senior Digital Producer, MercerBell

Scott Forrester – Head of UX and Digital Design, MercerBell

Juan Maciel – Digital Designer, MercerBell

Animation: Engine

Renee Cooper – Executive Producer, Engine

Mike Williamson – Design Director, Engine

Sound

Uncanny Valley Music and Recording Studio

Please login with linkedin to comment

Baker Brand Retro Trend

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.