MercerBell Adds ASX To Client Roster

Electronic stok data board.
SHARE
THIS



The Australian Securities Exchange (ASX) has appointed customer experience agency MercerBell as its full service agency.

Natalie Lockwood, ASX’s general manager of marketing said: “We searched long and hard for an agency partner who could marry strategic acumen with creative cut-through. We found MercerBell. We believe they will perfectly complement our multi-faceted offering.”

The Sydney-based integrated agency has been tasked with creating campaigns for a suite of ASX products and services involving UX and Web Design through to TVCs and press.

To launch the new partnership, MercerBell created a supercharged campaign for Equity Options, entitled ‘Investment Heroes in Disguise’. The 30-second animated TVC and integrated advertising campaign introduces super-heroes  to empower investors about genuine options: Condor, Butterfly and Split Strike.

MercerBell’s MD, Julie Dormand, says “ASX is one of the principal global players in the financial markets and we’re delighted to be working together. Already we’ve created some stand-out work, and the new Investment Heroes campaign is testament to the beginnings of a great partnership.”

ASX_Hero_Masks_Press_Image

Credits

Client: ASX

Natalie Lockwood – General Manager, Marketing, ASX

Kathrin Alexander – Marketing Communications Manager, ASX

Angie Easte – Digital Channel Marketing Manager, ASX

Creative Agency: MercerBell

David Bell – Executive Creative Director, MercerBell

Liz Kain – Senior Copywriter, MercerBell

Mike Nikotin – Senior Art Director, MercerBell

Roger Hayes – Group Account Director, MercerBell

Joanne Whitney – Senior Account Manager, MercerBell

Gene Stapleton – Studio Manager, MercerBell

Tori Taylor – Senior Production Manager, MercerBell

James Hinton – Senior Digital Producer, MercerBell

Scott Forrester – Head of UX and Digital Design, MercerBell

Juan Maciel – Digital Designer, MercerBell

Animation: Engine

Renee Cooper – Executive Producer, Engine

Mike Williamson – Design Director, Engine

Sound

Uncanny Valley Music and Recording Studio

Please login with linkedin to comment

Baker Brand Retro Trend

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]