MercerBell has created something new for leading insurer Allianz and the Life Insurance category. Moving away from more traditional ‘talking head’ advertising, the new TVC is a more emotional and fun play on family interactions.
The campaign, comprising of a 30-second TVC and separate 15-second version, shows a father and son playing after brekky. The boy, in between devouring Dad with a variety of dinosaurs, poses a very unexpected question.
David Bell, ECD at MercerBell, said: “Life Insurance can be a tricky, awkward topic to broach, let alone sell. The team have created something out of the ordinary with a really fresh way to get around the sensitivities this subject can bring.”
Dominic Brandon, Head of Brand and Marketing is really pleased with the result.
“This is a new direction for our Life Insurance advertising. It was an idea we loved from the outset. The insight and humour was a great way to connect our brand with the real need for trusted, reliable life insurance.”
CREDITS
Group Manager, Marketing and Brand – Dominic Brandon
Senior Marketing Manager – Russell Walsh
Marketing Manager – Effi Gastelaars
Marketing Service Manager – Margarita Ballon
Executive Creative Director – David Bell
Senior Copywriter – Rob McEvoy
Senior Art Director – Paul ‘Critchpiece’ Critchley
Account Director – Tim Barrett
Account Manager – Jen Curran
Agency Producer – Baz Milas
Director – Dave Wood, Plaza Films
Producer – Lee Thomson, Plaza Films
Production – White Chocolate
Sound – SongZu
