Campaign: Dinosaurs Roar Allianz Insurance To Life

Campaign: Dinosaurs Roar Allianz Insurance To Life

MercerBell has created something new for leading insurer Allianz and the Life Insurance category. Moving away from more traditional ‘talking head’ advertising, the new TVC is a more emotional and fun play on family interactions.

The campaign, comprising of a 30-second TVC and separate 15-second version, shows a father and son playing after brekky. The boy, in between devouring Dad with a variety of dinosaurs, poses a very unexpected question.

David Bell, ECD at MercerBell, said: “Life Insurance can be a tricky, awkward topic to broach, let alone sell. The team have created something out of the ordinary with a really fresh way to get around the sensitivities this subject can bring.”

Dominic Brandon, Head of Brand and Marketing is really pleased with the result.

“This is a new direction for our Life Insurance advertising. It was an idea we loved from the outset. The insight and humour was a great way to connect our brand with the real need for trusted, reliable life insurance.”


Group Manager, Marketing and Brand – Dominic Brandon

Senior Marketing Manager – Russell Walsh

Marketing Manager – Effi Gastelaars

Marketing Service Manager – Margarita Ballon

Executive Creative Director – David Bell

Senior Copywriter – Rob McEvoy

Senior Art Director – Paul ‘Critchpiece’ Critchley

Account Director – Tim Barrett

Account Manager – Jen Curran

Agency Producer – Baz Milas

Director – Dave Wood, Plaza Films

Producer – Lee Thomson, Plaza Films

Production – White Chocolate

Sound – SongZu


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