B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • Federal Election
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • State of Origin
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: MercerBell Shakes Up Its Creative Team
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > MercerBell Shakes Up Its Creative Team
Media

MercerBell Shakes Up Its Creative Team

Helen Harris
Published on: 22nd October 2014 at 12:52 PM
Helen Harris
Share
2 Min Read
SHARE

Independent customer experience agency, MercerBell, has made three significant changes to its creative department with two hires and an internal promotion.

Josh Lobo and Sophia East join the department full time, teaming up as digital art director and copywriter.

Josh comes to MercerBell after running his own digital business, RandomBlowUp, for more than eight years.

While Sophia switched from broadcast to advertising in 2013, completing the ADMA Creative School course, before being named most promising junior creative by Australian Creative in their final issue.

In addition, ECD and co-founder David Bell has promoted creative group head Simon Bloomfield to the role of creative director. Bloomfield joined MercerBell from OgilvyOne in 2013 to run the Toyota and MasterCard business. He has since helped the agency land the Foxtel CRM and Foxtel Customer & Business digital work, along with leading high profile campaigns for Fitness First and the Australian Paralympic Committee (APC).

According to Bell, “in the 15 year history of MercerBell there’s only ever been one CD – and that’s been me. Simon’s made a tremendous contribution to all areas of the business since joining us, and I’m delighted to promote him into this key role.”

Bloomfield will continue to look after the Toyota, Foxtel, Fitness First and APC business, along with taking up a more prominent leadership role within the agency.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Instagram ads, Loyalty Programs, Quit Victoria
Share

Latest News

Monks Innovation Chief Henry Cowling: There’s Never Been A Worse Time To Be In Advertising
19/06/2025
Relo & VideoAmp Kick Off A New Era Of Sports Measurement With Total Sports Performance
19/06/2025
Landor To Rebrand Australian War Memorial & Australian Agricultural Company In New Business Spree
19/06/2025
TV Ratings (18/06/2025): QLD Keep The Series Alive With Gutsy Two Point Victory
19/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?