Camera Store Rips Into Apple’s ‘Shot On iPhone’ Campaign

Camera Store Rips Into Apple’s ‘Shot On iPhone’ Campaign

Apples’ popular “Shot on iPhone” print and outdoor ads have been applauded by the industry, even picking up a Grand Prix award at Cannes, but a camera store in Canada is having none of it. Lens & Shutter have released the reality of ‘real photos’ taken on a phone with its advertising campaign “Shot on a phone”.

The campaign skews Apple’s “Shot on iPhone” advertising series which showcased 53 photos taken by 41 amateurs and professional photographers on iPhone 6s. Each photo was featured on billboards across 85 cities in 26 countries.

Rethink Canada is the advertising agency behind the campaign which takes the piss out of Apple’s ‘real photo’ campaign. Each print and digital ad focuses on a different problem with phone cameras—pixelation, motion blur, low light and a giant thumb on the camera.

“Smartphone cameras have improved by leaps and bounds, but they’re still far from perfect,” Lens & Shutter owner Roy King said. “For shooting in less-than-ideal conditions, or for capturing those once in a lifetime moments that you really don’t want to miss, there’s still no substitute for the real thing.”

Check out the ads here:

shot-on-a-phone-1

shot-on-a-phone-5 shot-on-a-phone-4 shot-on-a-phone-3 shot-on-a-phone-2




Please login with linkedin to comment

Luke Starr Print Campaign rethink the shovel

Latest News

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well
  • Advertising

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well

Last year, Siddarth Shrikanth published The Case for Nature: Pioneering Solutions for the Other Planetary Crisis. Catherine de Clare caught up with him at the Jaipur Literary Festival in India this year. Shrikanth currently works as a director on the Investment team at Just Climate, a sustainability-focused investment fund chaired by former US vice president Al […]