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Reading: Calvin Klein Launches Gender-Free Fragrance
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B&T > Advertising > Calvin Klein Launches Gender-Free Fragrance
AdvertisingFeatured

Calvin Klein Launches Gender-Free Fragrance

Staff Writers
Published on: 30th November 2015 at 6:05 AM
Staff Writers
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Fashion brand Calvin Klein has launched a gender-free fragrance CK2 with an accompanying TVC directed by Ryan McGinley.The perfume is not gender-neutral or unisex, it’s gender-free.

The fragrance was created by perfumer Pascal Gaurin of IFF in collaboration with Ann Gottlieb. It’s described as balancing “electric freshness with magnetic warmth” with a hit of wasabi, floral notes and the ‘essence’ of wet cobblestones.

The perfume formulation designed to capture “the thrill of life and celebrate the diversity of connections between two people”.

A diverse line-up of models were cast for the campaign: twins Baylee Soles and Kelsey Soles, Luka Sabbat, Erin Eliopulos,Sung Jin Park, Victoria Brito, Dakota Garrett and Kyle Mobus.

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CK2 with launch at international airports in December, followed by a full launch in February 2016. CK2 fans are invited to join in with the launch using the hashtag #the2ofus.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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