This Mother’s Day, Cadbury Roses is calling on Australians to stop and celebrate the maternal figures in their lives – whether it’s Mum, or another special someone.
Cadbury has partnered with Aboriginal artist Michelle Kerrin to design a limited-edition Cadbury Roses gift box. Titled ‘Meye’, Kerrin’s artwork celebrates the birthmothers, stepmothers, aunts, grandmothers, sisters and other maternal figures in our family units and communities.
The limited-edition pack articulates Kerrin’s vision of the traditional rose, the birthing caves that represent the long line of motherhood, and the togetherness of community.
Michelle describes her artwork and what this collaboration means to her, saying, “We are born into a Matriarch of strong women. We are raised by our mothers, our birth mothers, aunts, grandmothers, sisters and all women from our communities. The Matriarch is powerful, bold and warm. It gives us life and enables our existence. Mum, mother, ma, Meye… we must always give back to our mothers. We must always return this love”.
Meagan Denison, Cadbury Roses Assistant Brand Manager says “it’s been a privilege to work with such a renowned Aboriginal artist to articulate her vision of Mother’s Day. We recognise that Mother’s Day means different things to different people, similarly to how Australian’s feel about Cadbury Roses. We are thrilled to be able to utilise our traditional Roses box to share Michelle’s inspiring story.”
This Mother’s Day, Cadbury Roses has also donated $50,000 to the Stars Foundation, which supports and inspires young Aboriginal girls to reach their full potential.
By providing full-time in school mentors, the foundation has had a significant impact: Ninety-eight per cent of girls in their program graduated secondary school (compared to national Indigenous average of 65 per cent) and 85 per cent of 2020 graduates transitioned to further study or work, compared to national Indigenous employment rate of only 49 per cent.
“We are thrilled to receive this donation from Cadbury, which will support our important work in providing intensive mentoring support to First Nations girls and young women in schools,” said Stars Foundation CEO Andrea Goddard.
“Michelle’s artwork beautifully explores all the mother roles within First Nations kinship systems and extended communities. Our Stars Mentors are an important part of that extended caring community for the young women in our programs, providing holistic care, guidance and support.”
Cadbury is humbled to be supporting the Stars Foundation and the impact they’re having in communities across Australia. For more information, please visit: https://starsfoundation.org.au/.
Michelle’s limited-edition 450g Gift Box is available in all leading supermarkets & department stores, RRP $15.50. For more information, visit https://www.cadbury.com.au/.
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