Proving it’s the master of self-deprecation and, arguably, the most innovative advertiser on the planet at the moment, Burger King has unveiled its latest campaign showing X-rays of customers who’d apparently injured their jaws while eating one of the chain’s fabled Whoppers.
Created by its Brazilian agency David, the print and online campaign feature real-life X-rays of customers who sprained their jaws eating its products alongside the tagline “We warned you it was big”.
The campaign is the latest in a line – clearly aimed at its male, Millennial market – that have poked fun at the restaurant chain and its products.
In 2017, it ran a poster campaign showing actual Burger King outlets on fire after its famed “flame grill” got out of control.
In April last year, it ran another poster campaign that reportedly showed the house of a senior McDonald’s executive in the US that showed a flame grill in the person’s backyard.
While in November, it ran a series of ads showing customers who’d crashed their cars into its restaurants in an another oddball promotion for its home delivery service.