After making headlines for its move to sponsor British League Two outfit Stevenage FC, Burger King is back with a brilliant, 45-second spot that reveals it has committed to sponsoring the club’s women’s and men’s teams on the same terms.
Stevenage FC play in the fourth tier of the English football league, one league above the semi-professional British Conference National League.
There are huge challenges facing teams in the lower tiers of British football. But while Stevenage’s men’s team started their sponsorship with Burger King last season, the women’s arm of the club were without a sponsor.
That’s all set to change with Stevenage FC Women jerseys to be adorned with ‘Burger Queen’, with the Stevenage branch of the fast food outlet also adapting its name.
The fast food chain revealed the move in a 45-second spot that argues that, regardless of all of the challenges facing the club, it shouldn’t be harder to play for a women’s team than a men’s team.
“They face the same challenges, they deserve the same support,” Burger King writes in the video’s caption.
“It’s crazy for all the right reasons,” Stevenage Women chair Joe Goude said, via BBC Sport.
He told the BBC’s Three Counties Radio: “It gives us the opportunity to really show young female players that they are as entitled to play this game with the same support, to the same level, and the same infrastructure as the men and boys.
“Seeing their UK and worldwide social media channels change all their logos to Burger Queen, they have a reach of 12 million people worldwide.
“The club has 2,000 followers on Twitter so it’s incredible—everyone’s still in a state of shock that it’s actually happened.”
The news comes on the heels of a lauded gaming campaign by Burger King that saw Stevenage become the most used team in FIFA 20’s ‘career mode’ with an initiative that allowed players to unlock special meal deals by completing challenges while using the club.
Gamers were then required to share videos of their challenge to Twitter, with more than 25,000 goals shared online by gamers in just a week, Burger King revealed.
Brilliant idea and execution from Burger King! pic.twitter.com/ca8AQOdCkq
— Jonno Simpson (@JonnoSimpson) September 22, 2020
Featured image source: YouTube/Burger King UK
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