Burger King Does Fiery Pits Of Hell In New ‘Grill The Worst’ Campaign

Burger King Does Fiery Pits Of Hell In New ‘Grill The Worst’ Campaign

Fast food giant Burger King has gone a bit satanic for a new campaign designed to highlight its most unique selling point, its famed flame grill.

The ad is the work of its Dutch franchise and is called #Grilltheworst and shows a raft of horrible things – Croc shoes, bad albums and clown masks (a dig at rival McDonald’s?) – being incinerated on a flaming grill all set to a rather devilish soundtrack.

There’s also a bad pun at the end where the ad calls in people to grill their worst, a play on wurst sausages or hotdogs.

The ad is the work of Burger King’s Amsterdam creative agency Etcetera and you can check it out below:




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