Fast food giant Burger King has gone a bit satanic for a new campaign designed to highlight its most unique selling point, its famed flame grill.

The ad is the work of its Dutch franchise and is called #Grilltheworst and shows a raft of horrible things – Croc shoes, bad albums and clown masks (a dig at rival McDonald’s?) – being incinerated on a flaming grill all set to a rather devilish soundtrack.

There’s also a bad pun at the end where the ad calls in people to grill their worst, a play on wurst sausages or hotdogs.

The ad is the work of Burger King’s Amsterdam creative agency Etcetera and you can check it out below: