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Reading: Burger King Does Fiery Pits Of Hell In New ‘Grill The Worst’ Campaign
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B&T > Campaigns > Burger King Does Fiery Pits Of Hell In New ‘Grill The Worst’ Campaign
Campaigns

Burger King Does Fiery Pits Of Hell In New ‘Grill The Worst’ Campaign

Staff Writers
Published on: 16th January 2018 at 10:53 AM
Staff Writers
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Fast food giant Burger King has gone a bit satanic for a new campaign designed to highlight its most unique selling point, its famed flame grill.

The ad is the work of its Dutch franchise and is called #Grilltheworst and shows a raft of horrible things – Croc shoes, bad albums and clown masks (a dig at rival McDonald’s?) – being incinerated on a flaming grill all set to a rather devilish soundtrack.

There’s also a bad pun at the end where the ad calls in people to grill their worst, a play on wurst sausages or hotdogs.

The ad is the work of Burger King’s Amsterdam creative agency Etcetera and you can check it out below:

https://www.youtube.com/watch?v=1XBw7T6Gz5s

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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