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B&T > Marketing > Build The Ultimate Collaboration Tool For Your Marketing Team
Marketing

Build The Ultimate Collaboration Tool For Your Marketing Team

Staff Writers
Published on: 9th December 2013 at 10:22 AM
Staff Writers
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World class products don’t appear out of thin air. From conception to market, truly ground-breaking innovations are built on countless hours of collaborative engagement between manufacturers, product developers and marketing teams, sometimes at opposite ends of the globe. Even in today’s anywhere anytime networking environments, planning and marketing sessions are often punctuated by a near-endless stream of email and phone exchanges, resulting in increased workloads for marketing staff, deferred timelines and inefficient implementation of top-down requests. There is, however, a better way.

A highly innovative solution to an age-old collaboration hurdle, this case study reveals how industry leader, Ricoh, deployed a dynamic collaboration platform that allows total, real-time, engagement from all stakeholders in the product development and distribution lifecycle.
 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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