World class products don’t appear out of thin air. From conception to market, truly ground-breaking innovations are built on countless hours of collaborative engagement between manufacturers, product developers and marketing teams, sometimes at opposite ends of the globe. Even in today’s anywhere anytime networking environments, planning and marketing sessions are often punctuated by a near-endless stream of email and phone exchanges, resulting in increased workloads for marketing staff, deferred timelines and inefficient implementation of top-down requests. There is, however, a better way.
A highly innovative solution to an age-old collaboration hurdle, this case study reveals how industry leader, Ricoh, deployed a dynamic collaboration platform that allows total, real-time, engagement from all stakeholders in the product development and distribution lifecycle.