Budweiser has unveiled its latest campaign, an emotional tribute to Dwyane Wade, 13-time NBA all-star.
The campaign, “This Bud’s For 3”, celebrates Wade’s last NBA game by honouring some of his lesser-known achievements.
Throughout his final season, Wade has been trading jerseys with fellow NBA legends.
Bud’s latest campaign has put an emotional twist on that, asking five non-basketball players to trade their own ‘jerseys’ for different reasons.
https://www.youtube.com/watch?v=TjXKS6ONtLQ
The creative spot highlights Wade’s achievements off the court, where he used his influence to help those in need.
The campaign certainly serves as a reminder and highlights how sports stars are real people, too.
Watch the spot for yourself but be warned, have some tissues at the ready.
