Budweiser has unveiled its latest campaign, an emotional tribute to Dwyane Wade, 13-time NBA all-star.
The campaign, “This Bud’s For 3”, celebrates Wade’s last NBA game by honouring some of his lesser-known achievements.
Throughout his final season, Wade has been trading jerseys with fellow NBA legends.
Bud’s latest campaign has put an emotional twist on that, asking five non-basketball players to trade their own ‘jerseys’ for different reasons.
The creative spot highlights Wade’s achievements off the court, where he used his influence to help those in need.
The campaign certainly serves as a reminder and highlights how sports stars are real people, too.
Watch the spot for yourself but be warned, have some tissues at the ready.