Budget night has come and gone, and it’s not surprising that everyone — from political parties, journalists and the public — is voicing their opinions on what the government did right or wrong.
News and social media insights company, Meltwater analysed conversations that took place pre-and-post budget in the news and on social to uncover the topics and issues were most important to the media and the public…and most importantly, whether our government bothered to listen.
Topic breakdowns across news and social media from the past 24 hours show the disparities of what the Australian public cared about, compared to the media. While housing was only 11.96 per cent of the conversation in the news, it took up over a quarter of the discussions on social, with a 25.93 per cent share of voice. The second most talked about topic online was Healthcare, with a 24.51 per cent share.
Meltwater also looked into the sentiment of these topics, both on social and in the news, to reveal what people were most up in arms about. As an example, we have included the sentiment around Centrelink and education below:
The Coalition’s crackdown on welfare payments for jobseekers who miss Centrelink appointments and the commencement of a new drug testing trial for welfare recipients was an extremely contentious issue. Conversations surrounding these new measures was overwhelmingly negative across online news (56.8 per cent) and social media platforms (75 per cent).
Students were among those hit hardest by last night’s Federal Budget with changes including major cuts to university funding, a significant increase in student fees over the next four years and earlier repayments on student debt. It comes as no surprise that sentiment pulled from online and social media conversations was, for the most part, negative.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]