Did you miss the latest print edition of B&T? Well, if you did, you can subscribe here.
And by missing it, you also missed B&T’s homage to legends in the industry who’ve reached five decades – that’s right our ’15 over 50′. (But fear not, we’re revising the concept for the next edition, too.)
And what profile of industry legends would be complete without the glorious CMO of the Outdoor Media Association, Charmaine Moldrich.
Moldrich has been at the OMA the last nine-and-a-half years. Prior to that, she was the executive director, marketing and events for the prestigious Sydney Harbour Foreshore Authority. During her tenure, Moldrich has overseen great change and guidance to the OMA.
Here’s Moldrich’s experience in her own words:
The rise and rise of the internet and the rapid shift in where advertising dollars are being spent have been the greatest changes I’ve seen. A decade ago when we launched MOVE, TV and print were dominating the advertising spend. In that time it has been wonderful to see outdoor’s advertising grow from having 3.6 per cent market share to 6.2 per cent in 2018.
Every year, every month, every week, every day is different and that certainly keeps me on my toes and suits my love of change and challenge. It is never boring in OOH and as a challenger brand you have to be always looking ahead, be nimble and grab every opportunity that presents itself.
What job did you want to do when you were a kid?
I wanted to be a nun! Then an air hostess, then a movie star and then a journalist and now I want to be a gardener and grow a permaculture garden.
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]