It’s B&T’s Celebration Of Adland’s Over 50s! Yes, It’s The OMA’s Charmaine Moldrich
Did you miss the latest print edition of B&T? Well, if you did, you can subscribe here.
And by missing it, you also missed B&T’s homage to legends in the industry who’ve reached five decades – that’s right our ’15 over 50′. (But fear not, we’re revising the concept for the next edition, too.)
And what profile of industry legends would be complete without the glorious CMO of the Outdoor Media Association, Charmaine Moldrich.
Moldrich has been at the OMA the last nine-and-a-half years. Prior to that, she was the executive director, marketing and events for the prestigious Sydney Harbour Foreshore Authority. During her tenure, Moldrich has overseen great change and guidance to the OMA.
Here’s Moldrich’s experience in her own words:
The rise and rise of the internet and the rapid shift in where advertising dollars are being spent have been the greatest changes I’ve seen. A decade ago when we launched MOVE, TV and print were dominating the advertising spend. In that time it has been wonderful to see outdoor’s advertising grow from having 3.6 per cent market share to 6.2 per cent in 2018.
Every year, every month, every week, every day is different and that certainly keeps me on my toes and suits my love of change and challenge. It is never boring in OOH and as a challenger brand you have to be always looking ahead, be nimble and grab every opportunity that presents itself.
What job did you want to do when you were a kid?
I wanted to be a nun! Then an air hostess, then a movie star and then a journalist and now I want to be a gardener and grow a permaculture garden.
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