This week, the B&T team hit the streets of Sydney and Melbourne to hand out the hard copies of this year’s Agency Scorecards in person, because every record deserve a proper release.
This year’s Agency Scorecards landed in record album form, complete with cover art and a bespoke vinyl record.
After weeks or putting them together, we decided it was only fitting to deliver them in the most old-school and analogue of fashions.
We made our way throughout Sydney and Melbourne, delivering them to agencies both large and small.
A few industry execs were on hand to receive them personally, which made for some great moments and even better photos.
“B&T’s Agency Scorecards is a pioneering enterprise and is fast becoming the industry’s universal benchmark for agency performance. I’m incredibly proud of the work the team has put into them. Seeing agencies’ reactions when they finally got their hands on them made it all the more worthwhile,” B&T editor Tom Fogden said.
“The team was considering whether we go with sports as a theme again for this year but to avoid pigeon holing the concept we came up with the “Music Chart” theme we thought it’d be a great opportunity for agencies to showcase their personality through their favourite album covers, then actually make the covers, how good!
“I was super excited about the idea, personally I love picking out a vinyl purely based on the album cover art I love the way they can tell you so much about the artist’s vibe before you even put it on.
You can read all Agency Scorecards here.
“It was so great to see the agencies really get into this one. Putting the physical copies together was one of my favourite project this year. I hope they loved the final product!” Misfits Media creative director Joren Catalino Aranas said.
Misfits Media graphic designer Olivia Gordon said: “I wanted to really execute the idea their agency was part of an actual album release you would listen to. Making sure every agency had their own album cover, if they wanted to make it themselves or have us help make it happen. While also making the experience from the look of the website to the final finished product feel tied in together.
“It was a fun hands on project from doing shoots, running to op shops finding second hand records and cutting and glueing the printed albums. I think it’s been such a rewarding outcome.”
Scorecards still to be delivered will be making their way to agencies in the coming weeks, so stay tuned!
