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We Are Social
Team PROFILE
Agency Type
Creative social
Ownership
Plus Company
tagline
We Create Ideas Worth Talking About
LEADERSHIP TEAM
Suzie Shaw
CEO, APAC
Kelly Spence
Managing partner
Ben Clare
Executive creative director
Richard Parker
Chief strategy officer
Cristina Forlani
Chief of staff
Dave Munro
Chief financial officer, APAC
Key Stats
Offices
Sydney
Headcount
80
Gender Balance Staff
M: 48%
F: 52%
Gender Balance Leaders
M: 50%
F: 50%
Client book
Client Wins
4
Client Losses
1
Largest clients
Samsung
Salesforce
KFC
Trophy Cabinet
Campaign AOY
AWARD Awards
Shorty Awards
Agency Scorecards report
In the creative social media game, We Are Social are proving to be pretty hard to top.
The agency strengthened its leadership from within, promoting Suzie Shaw to APAC CEO and Kelly Spence to managing partner of Australia.
Its band headcount grew by 33 per cent, with 26 new hires, bringing the permanent team to 68. A single-figure churn rate suggests a culture in tune.
The social-first creative agency produced sharp, culturally grounded work and grew its revenues by a whopping 41 per cent in an market that is often struggling to find growth.
Even more telling was a 96 per cent client retention rate and an average client tenure of 3.5 years. This included expanding its scope of work with the likes of Samsung, Woolworths, eBay and KFC.
We Are Social also won four new clients during 2025, including Xero, Adidas, UNSW and ASIC MoneySmart. The only client it lost was EconomyBookings, due to global budget cuts impacting Australia.
Its standout work included a Christmas in July campaign for KFC and its ‘Galaxy Creator Lab in LA’ for Samsung, flying 33 world-class creators to a top-secret hub to create content for the launch of its Galaxy Z Flip5 and Z Fold5.
The agency took home an AWARD Award in Content Creation for Samsung’s ‘No Bad Seats’ and a Campaign Agency of the Year Bronze award for Social Media Agency of the Year.
We Are Social scaled its Creator Collective to over 200 creators globally and launched a Corporate Reputation practice in response to issues increasingly playing out on social first. It deepened AI integration across its workflow, including a bespoke daily AI-powered brand monitor for clients.
We Are Social’s 2025 struck a steady rhythm. Growth was real, the work was sharp, and the clients stayed.
Hightlights reel
KFC: 'Christmas in July'
We Are Social transformed KFC’s social into a creator-led engine designed to drive sales through culturally sharp social content.
To celebrate Christmas in July, we partnered with creators to promote 31 days of deals with daily content that delivered 115,000+ new customers,
293,000 app installs and more than $22 million in sales (all confidential data), showing how social always-on can drive significant commercial
impact.
We Are Social's take on 2025
It was a defining year for We Are Social Australia, driven by a clear focus on our clients and turning cultural relevance into commercial impact.
We delivered culturally-driven work for brands including KFC, Samsung, eBay, Salesforce and Lion, shaping behaviour and driving results, from turning GymTok hacks into a national KFC menu to reframing zero-carb beer for a new generation with Hahn.
We achieved outstanding growth, won major new clients and maintained strong long-term partnerships across leading global and local brands across both B2B and B2C.
This momentum saw us ranked #3 in Campaign Brief’s Hot List for mid-sized agencies and #12 overall in Australia.
We strengthened our offering through the launch of our Corporate Reputation practice, the expansion of our Creator Collective, and deeper integration of AI across our workflow, enabling faster, sharper and more effective work.
We also built a more connected APAC region, with CEO Suzie Shaw at the helm, strengthening regional collaboration and unlocking greater scale for clients.
Kelly Spence , managing partner
Spence led the team to deliver outstanding client growth and industry-leading satisfaction scores, raising the bar across the
business.
If we were a band, we'd be...
Fred Again..
He builds from real human moments and turns them into something people feel and share. Deeply plugged into culture, constantly collaborating and moving fast, without losing craft.
That’s how we work. We take real behaviour on social, shape it with creators and communities, and turn it into ideas that connect emotionally and deliver results. He’s on heavy rotation on our Sonos!
We Are Social
B&T's Agency Score
8.4
Previous season: N/A
Critic's Comment
“We Are Social’s ability to hold on to blue chip clients and band members indicates an outfit that is in tune and on top form.”