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Manifest
Team PROFILE
Agency Type
Creative communications
Ownership
Independent
tagline
We build brands that change the world
LEADERSHIP TEAM
Alex Myers
Co-founder and chief executive
Isabel Thomson-Officer
Co-founder and managing director
Helen Kenny
Chief operating officer
James Thomson
Director of production
Darian Putland
Account director
Key Stats
Offices
Melbourne
Headcount
6
Gender Balance Staff
M: 50%
F: 50%
Gender Balance Leaders
M: 50%
F: 50%
Client book
Client Wins
9
Client Losses
2
Client extensions
3
Largest clients
Polestar
Department of Education Victoria
Zwift
Trophy Cabinet
Campaign Agency of the Year Awards
Agency Scorecards report
It was a year of deliberate repositioning for Manifest in 2025. The global creative communications agency, which operates out of Melbourne in Australia, moved away from channel-based thinking toward an integrated, post-channel model.
This resulted in nine new client wins, three retentions, including the likes of Polestar, Zwift, OzHarvest and the Department of Education in Victoria. It did lose two clients, however, in The Glen Grant and Nuanu Creative City.
The Department of Education Victoria relationship produced some of the agency’s most recognised work of the year, including the ‘Look Up to the Future Sky Skills Lab’ and ‘Clothesline’ campaigns.
More than 90 per cent of Manifest’s global client roster engaged the agency across two or more services, with every new client win in the year expanding scope within three months of appointment.
On the innovation side, Manifest built and scaled several proprietary tools in 2025. Its INCITE tool moved media monitoring towards cultural intelligence, tracking signals across platforms divided by eight academic pillars of culture.
The Loop became the agency’s most cited pitch asset, offering a unified omni-channel reporting score.
And AIMOS, its AI operating system, was rolled out to augment team productivity across workflows, feedback and DEI assessment.
Its influencer platform, Roger, meanwhile, was upgraded with AI-driven ethical risk analysis for creator selection.
The agency’s global headcount grew 25 per cent year-on-year to 60 permanent staff globally, with 10 freelancers, though it has just six staff in Australia. The agency also became the first in its category to achieve Blueprint Status for DE&I.
Our Advisory Panel rated Manifest highly for its people policies. In 2025, for example, it became the first agency to achieve Blueprint Status for DE&I, acknowledging the systems and policies it has embedded to create a more equitable workplace. It also offers staff a ‘Life Change Bursary’ to support them during large periods of change from parental bereavement, to personal trauma. It also has the Hustle Fund and F*ck Off Grant which support side hustles and give new starters £1000 (about $1900) to leave during their probation period just in case it doesn’t work out.
By the end of 2025, Manifest had done what any good band does, found a sound that was distinctly its own and committed to it.
Hightlights reel
Department of Education Victoria 'Look Up To The Future' Clothesline
Degraves Street epitomises Melbourne’s identity, so suspending a clothesline of vocational uniforms above one of its most iconic laneways, inscribed with real students’ hopes and dreams, felt like contributing something genuinely meaningful to the city’s cultural fabric.
The idea was simple: ask people to literally look up, and in doing so, see vocational education in a new light.
Hightlights reel
Department of Education Victoria, 'Look Up to the Future' Skills Lab
For the second instalment we went bigger in every sense. We produced two storeys of live classrooms built from shipping containers, right in the heart of Melbourne.
Watching 70,000 people stop, look up, and genuinely engage with what VCE VM students can do and become is exactly the kind of cultural impact we set out to create.”
By identifying and targeting tech-first early adopters through high-intent segments, Yango demonstrated an ability to move beyond media metrics—using technology not just to find customers, but to understand and overcome the psychological barriers to NEV adoption.
Hightlights reel
MAM Baby 'Soother Shame Sucks'
With MAM Baby, we moved beyond product-led marketing to redefine the brand’s role in parents’ lives.
By tackling the stigma around soothers head-on through ‘Soother Shame Sucks’, we tapped into a deeply felt but rarely addressed cultural tension, creating a platform that resonated emotionally and delivered MAM’s most impactful campaign to date.
Manifest's take on 2025
Amid an uncertain economic backdrop and accelerating changes to the media landscape, we redefined our entire proposition to embrace and even catalyse tectonic changes to the industry.
Titled ‘By Any Media Necessary’ our 2025 strategy threw off the shackles of channel-based thinking and expanded the horizons of the brands we work with to embrace a new post-channel future.
Achieving growth in 2025 was all about having fun. Fun might not seem like the most obvious growth strategy, but it’s our belief it’s possible to be just as creative running an agency as we are in the work we produce.
We created a distinctive suite of growth projects that have helped us maintain a group-wide enthusiasm for growth.
Integration is our heartland. Consolidation is our strategy.
More clients than ever have appointed Manifest to deliver across multiple service offerings this year, with 90 per cent of our global client roster subscribing to at least two services, giving proof of concept in the power of our proprietary unified offering.
Anjali Kumanan, account manager
She’s ambitious, hungry and fearless.
Her attitude and approach to work has been instrumental in helping our Australian studio grow.
If we were a band, we'd be...
Rage Against the Machine
Not because we’re angry, but because we believe creativity should stand for something.
The best campaigns challenge norms, spark conversation, start movements, and move culture forward. It’s much more than selling products.
Manifest
B&T's Agency Score
8.3
Previous season: N/A
Critic's Comment
“Manifest is starting to build some real momentum in this market with a catchy and refreshingly original tune.”