NOW PLAYING
Those That Do
Team PROFILE
Agency Type
Creative
Ownership
Independent
tagline
Why just say, when you can do
LEADERSHIP TEAM
Ben Walker
CEO
Nathan Qauiley
Managing director
Claire Sutton
Creative director
Corey Clarke
Experiential lead
Yvette Harapa
Client partner
Mark Hutton
Business development
Key Stats
Offices
Sydney, Melbourne
Headcount
25 permanent, 2 freelance
Gender Balance Staff
M: 40%
F: 60%
Gender Balance Leaders
M: 55%
F: 45%
Client book
Client Wins
5
Client Losses
0
Client extensions
3
Largest clients
Campari
KFC
Kmart Group
Agency Scorecards report
Those That Do entered 2025 with a vision. If previous years were about writing the songs, this year was about playing them on a bigger stage.
The agency’s collective structure allows Those That Do to assemble bespoke teams of specialists built specifically around each brief. This means a tequila activation draws on entirely different expertise than a global skincare platform, with no deadweight and management bottlenecks in between.
This approach enabled the agency to deliver an end-to-end service from strategy through to execution, balancing creative agility, responsiveness and strategic depth.
The agency landed five new accounts in the year, including the QV global account, the McGrath Foundation and Bacardi, all whilst retaining 100 per cent of its existing client base. Campari, Kmart Group and KFC all grew their scopes with the agency.
The 2025 campaign slate demonstrated both cultural and creative range. The KFC x Stranger Things activation transformed Sydney’s underground tunnels into the world of Hawkins, tapping into fan culture to create an experience that extended well beyond the venue.
For Espolòn Tequila, the ‘Reverse Cloakroom’ flipped a familiar nightlife touchpoint into a shareable brand moment.
The QV ‘Skincare for Life’ global brand campaign rounded out the year with a long-term platform built for longevity and scale across markets and formats.
Three very different tracks, one consistent creative voice.
People and culture also came into sharper focus. The agency introduced dedicated HR support, formalising progression frameworks, performance conversations and L&D pathways including access to external coaching through Tmrw Training Group for all team members.
A 60/40 female-to-male staff split and a reported zero gender pay gap showcases an creative agency with diversity in its DNA.
Innovation played a supporting role. AI-assisted workflows were introduced across ideation, creative development and production, helping teams move faster and prototype earlier with the new technology framed as a tool to enhance creativity rather than replace it.
Industry recognition followed. A B&T Awards finalist shortlisting was a notable milestone for an agency still in its early years, and one the team views as validation that both the work and the model are gaining traction.
Those That Do have a real personality, the B&T team loved their efforts to make a memorable album cover. They are now starting to make many positive strides forward in market and is one to watch.
Hightlights reel
KFC X Stranger Things Activation
The activation was created to celebrate the cultural return of Stranger Things. We partnered with KFC to create an activation that tapped directly into fan excitement and nostalgia around the series.
The idea was to meet audiences where the fandom already lives and create an experience that felt authentic to both the brand and the show. Taking over the tunnels under the city of Sydney, we embarked on a journey that transformed into the underworld of Hawkins.
By blending entertainment culture with the unmistakable personality of KFC, the activation generated strong engagement and social conversation, demonstrating how brands can participate in cultural moments in a way that feels additive rather than opportunistic.
Hightlights reel
Espolòn: 'Reverse Cloakroom'
We created the ‘Reverse Cloakroom’ a simple but unexpected experiential idea designed to disrupt the traditional nightlife environment in on premise venues.
Instead of checking items in, guests were invited to ‘take something out’: from distinctive Espolòn-branded jackets that turned them into walking brand ambassadors for the night to vintage pieces that gave items a second life.
The concept transformed a standard venue touchpoint into a shareable brand experience, extending the campaign beyond the venue itself as people wore the jackets throughout the night and across social media. It demonstrated how a small but clever intervention in a familiar environment can create disproportionate brand visibility, taking the conversation from the bar to culture.
Hightlights reel
QV Skincare: 'Skincaref for life'
This was a global brand campaign in contrast to the experiential nature of the other campaigns. The work for QV focused on building a long-term brand platform.
‘Skincare for Life’ was developed as a global campaign designed to reposition QV around the idea of trusted, everyday skincare for every stage of life. The campaign introduced a flexible creative system that could work across markets, formats and audiences while maintaining a clear, consistent brand story.
Importantly, the platform was built for longevity, enabling the brand to create scalable content and communications over time rather than relying on short-lived campaign bursts.
Those That Do's take on 2025
2025 was the year Those That Do proved the model works.
As a deliberately lean, collective-style agency, our goal has never been to look big, it’s to deliver big thinking with experienced people actually doing the work. In 2025 that approach gained real momentum, with larger briefs, deeper client partnerships and work that travelled across platforms, markets and culture.
We continued refining how we operate: building bespoke teams around each project, embracing smarter production models and introducing new tools that make creativity faster and more flexible rather than more complicated.
For a young independent agency, the biggest measure of success is simple: clients returning with bigger challenges. That happened a lot in 2025.
We also saw growing industry recognition, including being shortlisted as a finalist in the B&T Awards, a strong signal that both the work and the model are resonating.
In short: bigger opportunities, sharper work and plenty of proof that Those That Do is doing exactly what it set out to do.
Katie Purnell, Junior Experiential Producer
Purnell kept shoots on track, clients calm and chaos organised, proving why she’s a B&T 30 Under 30 finalist.
If we were a band, we'd be...
The xx
Quiet confidence. Precision. Restraint.
We’re understated but unmistakable and have strong internal chemistry.
Those That Do
B&T's Agency Score
7.5
Previous season: N/A
Critic's Comment
“Those That Do is starting to carve out a unique voice in the market, much like Wandsworth electronic outfit The xx. We want to see more.”