You might not be one of them, but countless people have read an article online without realising it’s an advertisement. But those days could be numbers. Advertisers beware!
A Google product designer has developed a simple method for spotting native advertising.
You might not be one of them, but countless people have read an article online without realising it’s an advertisement. Making the distinction can be difficult sometimes, but thanks to a brand new browser plug-in called AdDetector, native advertising might soon have nowhere left to hide. When you visit sites such as BuzzFeed, The Atlantic, or the New York Times, the plug-in will stick a big red banner at the top of the page to let you know you’re reading sponsored content.
Not all news providers are the same, with some clearly marking sponsored content, and others displaying just enough to avoid legal complications. Terminology can change depending on which site you visit as well. Created by by Google product engineer Ian Webster in his spare time, AdDetector wants to simplify things by letting you know about integrated advertising using the same method – regardless of which site you happen to be on.
Read the full article here.
In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]