You might not be one of them, but countless people have read an article online without realising it’s an advertisement. But those days could be numbers. Advertisers beware!
A Google product designer has developed a simple method for spotting native advertising.
You might not be one of them, but countless people have read an article online without realising it’s an advertisement. Making the distinction can be difficult sometimes, but thanks to a brand new browser plug-in called AdDetector, native advertising might soon have nowhere left to hide. When you visit sites such as BuzzFeed, The Atlantic, or the New York Times, the plug-in will stick a big red banner at the top of the page to let you know you’re reading sponsored content.
Not all news providers are the same, with some clearly marking sponsored content, and others displaying just enough to avoid legal complications. Terminology can change depending on which site you visit as well. Created by by Google product engineer Ian Webster in his spare time, AdDetector wants to simplify things by letting you know about integrated advertising using the same method – regardless of which site you happen to be on.
Read the full article here.
From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]