Broadsign & Lemma Partner To Expand Programmatic DOOH Offering Across APAC  

Broadsign & Lemma Partner To Expand Programmatic DOOH Offering Across APAC  
B&T Magazine
By B&T Magazine



DOOH marketing platform Broadsign and programmatic DOOH platform Lemma have partnered to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Lemma’s demand-side platform (DSP).

The partnership will greatly expand Lemma’s DOOH screen inventory while enabling Broadsign’s global network of programmatically-enabled publishers to reach new digital buyers throughout the APAC region.

The integration is part of Broadsign’s international growth strategy, bringing the number of demand-side platforms that Broadsign Reach supports internationally to more than 30.

With 50,000 programmatically-enabled screens accessible via Broadsign Reach globally, this integration will enable Lemma’s digital buyers to tap into a greatly expanded pool of roadside, retail, transit and other unique place-based DOOH screens across Australia, New Zealand and other international locations – all from within Lemma’s easy-to-use DOOH specific ad buying platform.

“We are excited to be partnering with a forward-thinking DOOH company like Broadsign not just in the Australian market but globally to help create a more liquid marketplace for both the buy and sell sides to transact programmatically.

The world of OOH is at a tipping point and everyone involved needs to work hand in hand to push this market towards achieving scale and value to both media publishers and brands. We think partnerships such as this will hasten the right steps in that direction,” said Sanjaya Molligoda, managing partner at Lemma.

“Lemma are pioneers in the programmatic DOOH space and their data driven, transparent approach makes for a great fit with our supply side platform, Broadsign Reach. Lemma’s technology enables advertisers and media buyers to integrate their DOOH & Online campaigns and amplify their message beyond personal devices.

“By joining forces with new demand sources such as Lemma, our publisher partners’ audiences and inventory are more accessible than ever before” explained Ben Allman, sales director at Broadsign ANZ.

 




Please login with linkedin to comment

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]