Broadsheet Media Appoints Melissa Mason As Sydney Content Director

Broadsheet Media has announced the appointment of Melissa Mason, former Managing Editor of Pedestrian.TV, as Content Director.

In her new role, Mason will lead the Broadsheet editorial team while Editorial Director Katya Wachtel takes maternity leave.

Before joining the Broadsheet team in Sydney, Melissa spent four years with Pedestrian Group, where she held multiple roles, including Style Editor, Senior Style & Features Editor and, most recently, Managing Editor.

Prior to this, she worked as an editor for News Corp Australia and Pacific Magazines and a writer for MTV Australia.

Her extensive experience in digital media, social-media strategy, content creation and strategy, with a particular focus on youth audiences, will make her a valuable addition to the national news, culture and lifestyle publisher.

In addition to her leadership and management responsibilities, Melissa will take a keen interest in a handful of focused editorial projects, in particular driving the growth of Broadsheet’s youth audience segment nationally.

Having co-created two successful podcasts in recent years, Melissa will further strengthen the publisher’s audio capability alongside Ellen Fraser, Broadsheet’s newly appointed Executive Producer of Video and Audio.

Nick Shelton, Broadsheet’s founder and Publisher, said: “I am thrilled to have Melissa join our team at a senior level as we set off on an ambitions 12 months for our editorial product.

“Melissa brings additional firepower to what I believe is already the country’s strongest editorial team working in culture and lifestyle today.

“It’s a challenging time for all publishers, big and small, but we’re not going to let that dampen our ambitions and energy.”

Mason added:: “I’m so excited to join the Broadsheet Media team and about where we can take the brand editorially over the next year.

“Broadsheet is such an authority in the culture and lifestyle space, and we plan to build on that, looking at new ways to tell the stories of our cities. “As cliche as the term has become, 2020 really has been ‘unprecedented times’ – especially for culture and lifestyle media.

“The way Broadsheet successfully pivoted its content offering, adapting swiftly to this new way of living is, I believe, unparalleled. I can’t wait to build on this over the next year.”

Broadsheet has seen sustained growth in unique audience figures (Nielsen) since March 2020. Off the back of its Culture Never Stops strategy – developed in response to the pandemic, which shut down the cities Broadsheet covers – audience numbers lifted 60%.

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