Independent craft brewery, Bridge Road Brewers, has launched a new campaign in celebration of their new Beechworth Pale Ale, via By All Means.
Titled, ‘Quietly Confident’, the new campaign lets the beer do the talking, spotlighting the hidden depth of character of Bridge Road Brewers’ Beechworth Pale Ale, supported by research and strategy from brand consultancy, Untangld.
“Having spent more than 15 years brewing quality beers at Bridge Road Brewers, we’re excited to bring a campaign to life that is truly reflective of our range and values”, said Bridge Road Brewers marketing manager, Cameron Bird.
“Our Beechworth Pale Ale holds a special place in the hearts of our customers, so we didn’t take lightly to the challenge of launching a new campaign for our most popular beer. Because, after all, there’s no substitute for substance”, continued Bird.
By All Means creative director, Ed Howley, said his agency was “thrilled” to be working again with the Bridge Road Brewers team to bring their latest project to life.
“There’s always something unique to explore, and this campaign is no exception,” he said.
“It lets the beer do the talking, speaking to a hidden depth of character you’ll be sure to find at Bridge Road Brewers, with a little help from some fishing rods, an Esky, a good book and, of course, a can of Beechworth Pale Ale.”
Bird added: “It was an exciting process to collaborate with and be challenged by the teams at By All Means and Untangld, to help define a new creative territory for the range”.
The campaign is now live across digital radio and social media. It is also being rolled out in-store across Bridge Road Brewers’ national distribution network.
Client – Bridge Road Brewers
Marketing Manager: Cameron Bird
Creative & Production – By All Means
Managing Partner / Production Manager: Mat Cummings
Creative Partner / Director: Ed Howley
Creative Partner / Director: Toby Cummings
Creative: Jacob Redding
Creative: Ash Gotti
DOP: Ed Goldner
Editor: Ash Koek
Grade: Fergus Hally
Audio Production (Film): Pip Atherstone-Reid (Windmill Audio)
Radio: Paul Le Coutier (Squeak E. Clean)
Strategy – Untangld
Strategy and Research Director: James Needham
Business and Operations Director: Jamal Cassim
Media – Media Republic
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