Bonds has launched a new sleepwear campaign, “Rhythm Of the Night,” teaming up with First Nation R&B artist, Becca Hatch to re-create a new version of the Corona’s 90’s smash hit, to capture the nightlife of Gen-Z at home.
The all-new campaign gives a nod to home being a place without rules or boundaries, where creativity and online connections are centre stage. “Rhythm Of the Night” embodies cancelling plans, tuning out the noise, and grooving to your own rhythm of the night.
The campaign is led by Kamilaroi/Samoan artist Becca Hatch, with Bonds handing over the microphone to the rising musician and international producer Tentendo, whose unique sound injects into the new track and music-style campaign video, making it the viral and disco-ready sound of an endless night.
Credits:
Creative Agency: The ARC Factory
- Managing Director: Peter Metzner
- General Manager: Rose Pengelly
- Account Manager: Cassie Phillips
Client: Bonds
- Bonds General Manager Bonds Marketing: Kelly McBride
- Bonds Marketing Manager: Kedda Ghazarian
- Bonds Brand Manager: Edwina Moller
- Photographer & Motion Director: Byron Spencer
- DOP: Ben Montague
- Editor: Joel Garrett
- Art Director: Nikki Metzner
- Producer: Carmen Cicchinelli
- Stylist: Nicole Bonython-Hines
- MUA: Kellie Stratton
- Hair: Lok Lau
Talent
- Talent: Becca Hatch
- Talent: Seren Bakir
- Talent: Moe Alhassan
