Bohemia Nabs Tech Firm Shift’s Media

Bohemia Nabs Tech Firm Shift’s Media

Shift has awarded Bohemia its strategy, media planning and buying business following a competitive media pitch.

Shift is a fast-growing Australian technology company that is disrupting the B2B credit and payments market. Enabled by streaming data, Shift provides finance on demand via credit and payments platforms to help businesses trade, pay and access funds.

“The digitisation, innovation and disruption seen across consumer credit and payment platforms hasn’t yet translated to business. We see the opportunity to deliver a better experience, a straight-talking brand and access to a range of finance solutions that suits the fluid needs of Australian businesses,” says Alex Pasminka (pictured above), chief marketing officer, Shift.

“We are very grateful to be given the opportunity to partner with Shift. Our client-centric integrated offering backed up by data and creativity goes hand in hand with the love of technology and agility of Shift’s service and the scale of their ambition,” says Sev Griffiths, general manager, Bohemia Group.

“While we’ve become accustomed to seeing FinTech’s disrupt traditional consumer finance models, that innovation has been sorely missing within B2B services. Shift is set to make an enormous impact on the ability of Australian businesses to adapt and thrive.” says Max Broer, national strategy director, Bohemia Group.




Please login with linkedin to comment

Bohemia Shift

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]