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Reading: Bohemia Nabs Tech Firm Shift’s Media
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B&T > Media > Bohemia Nabs Tech Firm Shift’s Media
Media

Bohemia Nabs Tech Firm Shift’s Media

Staff Writers
Published on: 16th June 2022 at 9:21 AM
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Shift has awarded Bohemia its strategy, media planning and buying business following a competitive media pitch.

Shift is a fast-growing Australian technology company that is disrupting the B2B credit and payments market. Enabled by streaming data, Shift provides finance on demand via credit and payments platforms to help businesses trade, pay and access funds.

“The digitisation, innovation and disruption seen across consumer credit and payment platforms hasn’t yet translated to business. We see the opportunity to deliver a better experience, a straight-talking brand and access to a range of finance solutions that suits the fluid needs of Australian businesses,” says Alex Pasminka (pictured above), chief marketing officer, Shift.

“We are very grateful to be given the opportunity to partner with Shift. Our client-centric integrated offering backed up by data and creativity goes hand in hand with the love of technology and agility of Shift’s service and the scale of their ambition,” says Sev Griffiths, general manager, Bohemia Group.

“While we’ve become accustomed to seeing FinTech’s disrupt traditional consumer finance models, that innovation has been sorely missing within B2B services. Shift is set to make an enormous impact on the ability of Australian businesses to adapt and thrive.” says Max Broer, national strategy director, Bohemia Group.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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