M&C Saatchi Group’s Bohemia has appointed Chloe Schneider as head of content, effective immediately. Schneider brings extensive experience to the role, having held a number of senior content positions in the United States.
Having recently returned to Australia, Schneider most recently acted as VP, brand and integrated marketing at mindbodygreen (mbg). In this role, she was responsible for branded content and integrated marketing for the lifestyle media brand, leading the social team in doubling their Instagram presence to build a following of 1.2 million, while also overseeing the production of their hugely popular podcast.
Prior to this, Schneider worked at Mashable where she led the creative strategy and branded content team, working globally with clients across the US, UK, Australia and Singapore.
Schneider commented: “While saying goodbye to mbg and life in New York wasn’t easy, I could not be more excited to join Bohemia. Creating content and developing brand platforms is what makes me excited for work everyday, so the move to the Australian business was a natural fit. I’m incredibly excited to be joining such a prestigious Group in M&C Saatchi and look forward to working closely with the remarkable roster of clients to achieve their goals 10-fold.
Bohemia Group CEO, Brent Dawson, added: “We were inundated with great talent when recruiting for this role and after an extensive process Chloe really stood out. She is whip smart, super nice and will bring years of Australian and US experience to the team, helping us push further into the branded content and social commerce space. It’s great to bring such great talent home to Australia and Bohemia’.”
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