BMF has today announced that CEO Dominic Stinton is to return to the UK for personal reasons and has appointed Steve McArdle as managing director and Christina Aventi as executive planning director.
McArdle has been at BMF for over three years and prior to that worked at several of the UK’s top agencies including M&C Saatchi, TBWA and CHI & Partners. At BMF, McArdle has led teams on high profile, award winning campaigns for ALDI, Lion and Meat & Livestock Australia.
Christina Aventi has held senior strategic planning roles at BMF for almost 10 years and has returned after a sabbatical to take up the role of executive planning director. Aventi has been recognised at many creative and effectiveness awards whilst working across almost all BMF clients over her time at the agency.
Matthew Melhuish, BMF Executive Chairman said: “I want to thank Dom for his contribution to the business, particularly his passion and deep commitment to the quality of our creativework. He has been a great colleague and we wish Dom all the very best in his next endeavours.” Melhuish continued, “It is always wonderful be able to promote from within and both Steve and Christina are outstanding choices for their new roles.”
Dominic Stinton, departing CEO said:“I’ve had a terrific time here and I leave more confident in BMF than ever. The team is making absolutely brilliant work for our clients. BMF has great buzz and energy about it and the current team has my utmost respect. I know they will continue to achieve great results.”