B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • AFL
  • Pinterest
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Agency Scorecards
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Blood Donation Campaign Goes Viral
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Blood Donation Campaign Goes Viral
Advertising

Blood Donation Campaign Goes Viral

Staff Writers
Published on: 18th August 2016 at 12:36 PM
Staff Writers
Share
2 Min Read
SHARE

Some of the world’s most well-known brands, landmarks and sporting teams have dropped the letters A, B and O from their names as part of a campaign to raise awareness for blood donations.

Launched by UK organisation NHS Blood and Transplant in an effort to increase blood donation, the week-long campaign titled ‘Missing Type’ involves 25 blood services from 21 countries (including the Australian Red Cross), according to News Corp, and was inspired by a 30 per cent drop in donations in the past seven years.

Qantas, National Australia Bank, Coles, Australia Post, Sydney Opera House, Surf Life Saving NSW, and the TV show Neighbours are among the list of brands that have jumped on board the campaign by dropping the letters A, B and O from their names and encouraging people to ‘fill in the gaps’ and donate.

'Missing Type' campaign (Instagram)
Source: Instagram

Tesco, Microsoft, Southampton FC, and Hootsuite are just some of the global brands that are participating in the campaign.

We’ve dropped the O from Tesco to raise awareness for @GiveBloodNHS. #MissingType. See more https://t.co/qIC5JxJjsahttps://t.co/tHKcIQUfYJ

— Tesco (@Tesco) August 16, 2016

We’re supprting #MissingType cmpign. Shw yur supprt. pic.twitter.com/hqmTqVx8GA

— Microsoft Business (@MSFTBusinessUK) August 16, 2016

We’re pr ud t supp rt the @GiveBloodNHS #MissingType c mp ign. Find ut m re: https://t.co/FC19iUAvrv! #saintsfc pic.twitter.com/4Jz4S396uL

— Southampton FC (@SouthamptonFC) August 17, 2016

Bl__d c_nnects us all. Find _ut m_re: https://t.co/WZe7Rypure #MissingType @itsinyoutogive pic.twitter.com/Jnxx7aH9Qv

— Hootsuite (@hootsuite) August 16, 2016

Check out the campaign advert below, which was created by London creative agency WCRS.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Ad disaster, Blood donation
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Heaps Normal Launches Mobile Sound System To ‘Turn Pubs Into Stadiums’
16/07/2025
Delicious. Produce Awards Turns 20
16/07/2025
Mountain Dew & PYRA Launch ‘Dew Drip’ Fashion Capsule Via VaynerMedia
16/07/2025
Agency Scorecard: Publicis Worldwide
16/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?