Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
B&T Magazine
Edited by B&T Magazine



Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr.

The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love and Thunder.

Acclaimed Sydney-based director and cinematographer Anthony Rose filmed the Centr commercial entirely on Blackmagic Design’s URSA Mini G2 and LUT monitor.

Blackmagic Design is an Australian film-tech company responsible for 90 per cent of all Hollywood films and its founder, Grant Petty, was a recent entrant into this year’s Rich List.

You can see the Centr commercial here on Chris Hemsworth’s IG which has already received 6M likes.

Mirroring the authenticity of previous Centr campaigns, the commercials follows Hemsworth during a workout with personal trainer Luke Socchi, accentuating the raw nature of building a physique similar to the Thor star whilst offering followers the chance to take part in the physical challenge Hemsworth undertakes prior to filming.

Anthony Rose noted that after a long day on the Thor set, Hemsworth “decided that he wanted a completely different look for his power video, something raw and authentic and wanted to shoot immediately”, requiring Anthony Rose to switch gears and move to the Blackmagic Design hand-held device for a more veracious approach and it allowed the production team to get the shots they needed.”

After the shift from a stylised approach to the more natural, “we opened up the door to reveal the stone wall outside that 20 minutes earlier had horrible light on it, but, by now the sun had come down a lot making the exterior of the wall shootable. Chris started to move weights outside and I just picked up my camera and started shooting”.




Please login with linkedin to comment

Blackmagic Design

Latest News

GoTransit Media Group Unveils The Power Of Regional Transit Advertising
  • Partner Content

GoTransit Media Group Unveils The Power Of Regional Transit Advertising

New research by GoTransit and Rapid Media has unveiled the effectiveness of transit advertising in engaging with regional audiences, demonstrating positive uplift results across key brand metrics. Engaging Fiftyfive5, GoTransit conducted a brand study to assess the impact of Bus and Light Rail advertising on the target audience by measuring Recall, Branding, Diagnostics, and Impact. […]

Partner Content

by B&T Magazine

B&T Magazine
Slew Of Promotions For Special Senior Creative Leadership Team
  • Advertising

Slew Of Promotions For Special Senior Creative Leadership Team

Special has bolstered its senior creative leadership team, promoting Max McKeon, Sian Binder, Lea Egan, Nils Eberhardt and Simon Gibson to group creative directors. Lead image: L to R – Sian Binder, Max McKeon, Nils Ederhardt, Lea Egan, Simon Gibson “This crew is some of the best and brightest that our industry has to offer, so […]

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]