Bird & Bird Law Firm Launch First Brand Campaign Down Under

Bird & Bird Law Firm Launch First Brand Campaign Down Under
SHARE
THIS



Times are a-changin’ when an international law firm asks law students to compete for a professional opportunity using video entries alone, sans interview skills and fancy suits.

Bird & Bird is saying farewell to traditional essay writing and debating and is pioneering its ‘GC for a Day’ campaign in Australia, inviting students across the country to answer the question, ‘What do you envisage as the greatest opportunity for General Counsel of the future?’ in just 90 seconds of video footage.

The students with the winning entries will spend a day shadowing a General Counsel at either Vodafone, Bravura Solutions, AUB Group, FetchTV or Enero Group. Interstate winners will be flown to Sydney to participate, and all winners will have a one-on-one mentoring session with a Bird & Bird lawyer followed by a celebration dinner.

“This is a really great opportunity for creative and ambitious law students – the organisations participating cover many of the sectors most important to Australia’s future – telecommunications, technology, finance, marketing and media,” Bird & Bird Australia managing partner Shane Barber said.

“Creating these sorts of opportunities is part of Bird & Bird’s DNA. We love supporting creative thinkers and inquisitive minds and are really keen to learn what student lawyers see as the greatest opportunity for General Counsel of the future.

The ‘GC for a Day’ campaign is the firm’s first Australian brand campaign since launching in the market in October 2014 by a merger with Truman Hoyle.

Bird & Bird global director of business development and marketing Jill Warren added, “Bird & Bird is known for its trail-blazing, creative approach to marketing.  We wanted to do something that would resonate with students, and provide an insight into the technology driven, innovative attitude of Bird & Bird.

“We believe this social media led, digital campaign is the first of its kind in this industry and market, so we look forward to bringing the future of the Australian legal industry with us on this journey.”

Entries are now open and the competition runs until 16 March. More information is available at www.gcforaday.com.

Please login with linkedin to comment

datalicious manny pacquiao NewsLifeMedia Nutri-Grain

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.