To celebrate the release of her second album ‘Happier than Ever’, US singer Billie Eilish is spotlighting new song ‘Oxytocin’ in a campaign for Dodge.
Eilish has a relationship with the car make already: in documentary The World’s A Little Blurry, Eilish was seen crying with joy after she was gifted a matte black Dodge Challenger by her record label.
In the spot, called ‘Power Uncaged’, Eilish’s song is played over footae of the Dodge Challenger, Charger and Durango SRT Hellcat.
Olivier François, the global chief marketing officer for Stellantis (which owns the Dodge brand) said, “Billie is one of the most creative and innovative artists of our generation.”
“The power and subtlety of her music perfectly embodies the spirit of the Dodge brand.”
The campaign was created by GSDM&M – check it out below:
https://youtu.be/HF4Vk1k_IPY
