Hamish & Andy’s return to national drive on Southern Cross Austereo (SCA) has undoubtedly been a coup for the radio network, with the head of Today Network David Cameron telling B&T the best is yet to come.
“The Hit Network is absolutely back and flying and the best is still yet to come with Hamish & Andy with a full survey period with them,” he said of the results this morning.
While much of the success of the survey is down to Hamish & Andy, Cameron stressed it was also down to the network refining its music product and growing its breakfast show.
It’s the first survey Hamish & Andy have been involved in since their return to radio, and SCA CEO Grant Blackley’s touting of the duo as “rockstars” apparently rings true for SCA.
From a broad perspective of the results of survey 5 released by GfK today show SCA’s Hit Network is up in numerous categories, increasing by as much as 6.8 per cent in Perth in the 18-24 age brackets and 4.7 per cent in the 25-39 demographic.
In Sydney, the results show SCA’s Hit Network share in all demographics (except for people aged 55-64) rose. In Melbourne it was a similar situation, with FOXFM jumping 3.6 per cent in the 18-24 year old bracket to dominate with 23.7 per cent.
NOVA Entertainment also had a sweet result this survey, with smoothfm taking out the top spot for FM stations, with NOVA’s national drive show Kate, Tim & Marty seeing numerous uplifts throughout its shows.
In Sydney, NOVA took out number the top spot for FM in people aged 10-17 (20.7 per cent), in 18-24 (19.1 per cent)
Moving on to the Australian Radio Network (ARN), while Kyle & Jackie O from KIIS 1065 slipped back a bit in Sydney brekkie, overall the network is pretty happy.
ARN’s national content director Duncan Campbell said of the results: “Overall it’s another solid result for ARN today. We have the most listened to station in Sydney with KIIS 1065 and continue to own the number one and number two FM Breakfast shows in Sydney, and maintain the overall leadership positions in Adelaide and Brisbane. We have continued growth in both stations in Melbourne and we again retain the number one national network position.”
Below is a breakdown from the five cities around Australia, outlining the top three in brekkie and drive radio.
Sydney
Breakfast: Alan Jones on 2GB absolutely stormed the competition this survey, with a share of 17.1 per cent, up 1.1 per cent from the last survey.
In second place ABC702 with 8.7 per cent, followed by Jonesy & Amanda on Australian Radio Network’s (ARN) WSFM.
ARN’s Kyle & Jackie O on KIIS1065 came fourth with 7.8 per cent, a drop of 0.8 per cent from the last survey.
Drive: It was the first survey for comedy duo Hamish & Andy who brought the SCA’s drive share up from 2.7 per cent to 6.5.
However, 2GB and NOVA’s Kate, Tim & Marty dominated the timeslot with 10.6 and 9.6 per cent respectively.
Melbourne
Breakfast: 3AW and ABC774 dominated the breakfast slots, with 16.5 and 13.1 per cent respectively, with SCA’s Triple M in third with 9.3 per cent, having dropped 0.3 per cent form the previous survey.
Drive: Hamish & Andy brought SCA’s FOXFM hit 101.9 to number one with 10.3 per cent, up 1.5 per cent from last time. KIIS’s Hughesy & Kate weren’t far behind with 9.6 per cent, with ABC774 in third with 9.1 per cent.
Brisbane
Breakfast: It was a win for NOVA in the breakfast with a 13.5 per cent share, up from 13.3 per cent the survey before. KIIS’s 97.3FM dropped down to second with a 13.0 share, down 0.7 per cent. Third was ABC612 with a 12.7 per cent share.
Drive: NOVA again dominated the drive with national show Kate, Tim & Marty seeing a 15.9 per cent share. KIIS’s 97.3 was second with 14.6 per cent and Hamish & Andy on hit105.3 jumped up 0.2 per cent to 10.1 per cent, taking third.
Perth
Breakfast: It was ABC720 which took gold for brekkie radio in Perth with a 14.3 per cent share – however this was down 0.5 per cent. In second place was SCA’s Mix94.5 with 13.2, a jump of 1.1 per cent. In third place was NOVA with 12.0 per cent, down 0.9 per cent.
Drive: NOVA nabbed first place in drive with Kate, Tim & Marty, with 15.5 per cent. SCA’s Mix94.5 was second with 14.1 per cent, however the biggest leap was Hamish & Andy’s show on hit92.9, which leapt up 3.5 per cent to come third with a share of 12.8 per cent.
Adelaide
Breakfast: ABC891 won the brekkie radio with 14.1 per cent, however it had dropped from 16.1 per cent. In second was KIIS102.3 with 13.6 (up 1.6 from the last survey), and third place was FIVEaa with 13.4 per cent
Drive: It was a win for NOVA in the drive slot, with an unchanged 15.1 per cent. ARN’s Mix102.3 was second with 14.4 per cent, however this was down 1.1 per cent. Third was FIVEaa with 11.6 per cent. While Hamish & Andy’s drive show didn’t make it into the top three, hit107 rose 1.5 per cent from the previous survey.
