Readers are questioning the judgement of Good Weekend editors after the magazine featured beleaguered MasterChef host George Calombaris on its cover over the weekend surrounded by what appears to be a halo.
Published by Nine and inserted in the weekend editions of The Age and The Sydney Morning Herald, the magazine’s cover showed Calombaris in a meditative state with the words “It saved me at a point in my life where I hit darkness”. The cover was part of a larger feature on the mental health of chefs and hospitality workers.
Last Thursday, Calombaris was fined $200,000 by the Fair Work Ombudsman after his restaurants were found to have underpaid staff nearly $8 million.
There has also been a concerted online campaign for 10 to terminate the 40-year-old from his MasterChef role.
Good Weekend editor Katrina Strickland took to Instagram to apologise for the cover, blaming it on early print deadlines.
“I know I know, George Calombaris on the cover. Not ideal – the perils of early print deadlines,” Strickland wrote.
“But this cover story is not about George per se – it’s about an important issue in the restaurant industry: chefs, mental health, untimely deaths, and attempts at last to do something about it. To do nothing less than save lives.
“And yes, George talks about how meditation helped him deal with his public shaming over wage theft a couple of years ago (he’ll need more now that the figure has blown out to three times what he’d previously admitted) and how he is now trying to get his staff into it.”
Apparently, the story was then heavily edited for online, removing many references to Calombaris.
However, social media were less kind, pillorying the Good Weekend for its cover choice.
“GC is a thief & a criminal. He belongs in jail, not on the front page of the GW,” wrote one.
“Great imagery making him look like an angel – I’m sure the workers don’t think that!” penned another.
While another fumed: “Classic bullshit cover up special……nothing but a common thief.”
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]