BauerWorks Wins Digital Content Marketing For Dubai Tourism

BauerWorks Wins Digital Content Marketing For Dubai Tourism

Bauer Media’s content marketing arm BauerWorks has been appointed by Dubai‘s Department of Tourism and Commerce Marketing (DTCM) to provide premium editorial content.

As editorial service provider, BauerWorks will produce daily content for the Emirate’s primary tourism website Visitdubai.com as well as for its social channels and partner sites.

The collaboration comes as Dubai continues to redefine itself as one of the world’s leading travel destinations ahead of the milestone 2020 Expo, which aims to showcase and explore what is possible when new ideas and people connect.

The project will be led by editorial director Susan Skelly, who said, “Our mission is to showcase Dubai as a city of far more diverse experiences than people may have imagined.

“We are creating premium editorial content for leisure and business travellers at a time when they are seeking information and inspiration via new media channels.”

BauerWorks executive general manager Eugene Varricchio added, “We are delighted to have been chosen by Dubai’s Department of Tourism and Commerce Marketing’s as its premium digital content partner. Dubai is one of the fastest growing tourism destinations and we’re looking forward to sharing all that it has to offer with the world.”

The new wins follow BauerWorks taking out two Content Marketing Awards in the US. 




Please login with linkedin to comment

dubai tourism The Edge Tommy Hilfiger

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]