Barry Du Bois Heads New Campaign For Online Real Estate Agent Purplebricks

Barry Du Bois Heads New Campaign For Online Real Estate Agent Purplebricks
SHARE
THIS



Purplebricks Australia has today unveiled an advertising campaign led by property expert Barry Du Bois, encouraging Australians to question the real estate industry’s ‘commission collecting’ model, which it argues has not changed for 30 years and is only in place to benefit agents.

Encompassing television commercials, digital banners and radio spots, the nationwide campaign challenges Australians to consider how they can get the best return when selling their home and whether real estate agents deserve to walk away with tens of thousands of dollars by taking a slice of the sale price, opposed to earning a fixed fee.

Independent research conducted by Purplebricks to inform the campaign shows that 70 per cent of Australians would prefer a fair-fixed fee as opposed to an ‘old-fashioned’ commission.

Neil Tavender, Purplebricks Australia CEO said: “Since launching we have saved Australians over $50 million in commission fees. This campaign is about educating Australians about the real estate industry’s archaic business model that only benefits agents. We won’t rest until every Australians understands they can sell their home with a fixed fee, get a great result and not fund ‘commission collectors’ lifestyles.”

“The market has cooled and as a result Australians are more closely examining every aspect of the sale process. The fixed fee proposition is resonating with sellers who want to find different ways to maximise their returns,” Tavender said.

Du Bois added: “It also comes down to transparency which is an area where the real estate industry has failed for too long. The good news is that technology is the great leveller for consumers, and online platforms, like ‘My Purplebricks’, lets sellers see offers, review feedback and gauge buyer interest 24/7.”

Purplebricks offers a flat fee of $8,800 when selling a home. This includes an upfront payment of $4,400 (2,200 in WA) that goes towards organising the campaign and implementing a first-class marketing package (the latter of which ‘old fashion’ agents will normally charge customers for on top of their commission fees).

Customers then only pay a further $4,400 ($6,600 in WA) when they sell. Customers can also defer their up-front payment for six months, meaning they can go to market at zero cost.

Please login with linkedin to comment

Ad campaigns purplebricks

Latest News

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]