Bank Australia is launching a campaign asking people to think about whether the money in their bank is doing harm or good.
The campaign is headed by behaviour change agency The Shannon Company, and brings to life Bank Australia’s Responsible Lending Policy, the first bank in Australia to have its deposit and home lending products certified ‘responsible’ by the Responsible Investment Association of Australasia.
Bank Australia head of corporate affairs and marketing Fiona Nixon said: “We say our money is ‘clean’ because it doesn’t lend to industries that cause harm, like those in the business of coal, nuclear weapons, gambling, tobacco or live animal export.
“Instead, as a customer-owned bank, we believe it’s important to use our customers’ money in responsible ways; investing in projects like community renewable energy, disability housing and safe and sustainable housing for people at risk of homelessness and domestic violence”.
Managing partner and director of behaviour change Michael Daddo added: “Many people are becoming more conscious about the decisions they make when they shop; they use a KeepCup, bring their own bags, buy free range eggs, and yet, they pay for these items with a card from a bank that invests their money in industries that do harm, like fossil fuels.
“We want to help people connect the dots between their money and what it’s up to and align their banking with their values”.
The Clean Money campaign will feature across broadcast, cinema, out-of-home, print, digital channels and media integrations, with the hero film based around a speech given by Canadian author and ethical impact investor, Joel Solomon.