Beauty company Avon today launched its global Beauty For Purpose initiative in Australia with an integrated campaign called Speak Out Against, in partnership with The Conscience Organisation (TCO).
Spanning digital, social, influencers and PR, the two-month Speak Out Against campaign invites Australian women to speak out about the issues they are against, so working together, Avon can support these causes.
“We’re excited about this campaign as it launches our visionary Beauty for Purpose positioning in a way that demonstrates relevance and heritage to a new generation,” said Samantha Condy, head of marketing, Avon, Australia and New Zealand.
“We want Beauty for Purpose to have a special meaning in Australia. Avon is a brand that knows the value of a perfect lip but still opens its mouth to speak out against domestic violence. We fight wrinkles on one hand and breast cancer on the other. We’ve donated close to (USD) $1 billion to breast cancer research and also support White Ribbon Day, however we want to know the issues that Australian women are most passionate about to inform what we support moving forward,” Condy continued.
The Speak Out Against campaign invites people to upload a tailored selfie and select the cause they are most passionate about, using the hashtag #ispeakoutagainst. The site, developed by Cypha, reveals scaled word clouds of the issues that Australian women are most passionate about, giving insight into the each other’s concerns and opinions.
Users are also provided further information about the issue they are most passionate about, including links to organisations they can further support. The campaign has already received support from Sally Obermeder, Laura Dundovic and Tammin Sursok, in addition to over twenty influencers like Chloe Poliwka and Ruby Golani.
“We love working on projects for good. It fits our core values.We know that people like using social media to support causes, however the most successful campaigns also allow for self expression, they’re easy, immediate and harness the power of word of mouth.We hope that women will rally behind this campaign and look forward to the impact it will have on these important issues,” said Nate Martin, creative lead at TCO.
Okay, people. It’s time to take us seriously when we say that entries for B&T’s Best of the Best awards close this Friday! The day we’ve been warning you about for weeks is here, and it’s time to get your act together. Head on over HERE and start your submission. On-time entries for Best of the Best will be […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]