Catherine Donnelly

I started my career with a dot com and two good friends. We thought user generated content was the future, secured VC investment and worked in an incubator alongside six other start-ups before the dot com crash blew everyone away.Since then, and over the last 17 years I have worked in comms for some of the world's leading brands. Brands like Tourism Australia, Foster's, Xbox, SBS, Disney and Sony.I have deep experience in digital, earned media and integrated communications and love ideas that give brands a disproportionate share of ‘now’.Focusing now on industry leadership, I'm currently the General Manager of The Conscience Organisation (TCO) and lead a team of around 25 very talented marketing folk. My passion lies in building healthy and creative work cultures, executing brilliant work and helping people and businesses realise their potential.I have been a speaker at CommsCon and was also a judge at the 2014 New York Festival's World Best Advertising Awards.