National garden care brand Hortico has returned to Australian screens with a new campaign developed by Mammal, Sydney.
The range of 15 second spots will run online and on broadcast TV, recommending that to get great value and great results in your garden, ‘You oughta go Hortico’.
“We’re pretty pleased with this one,” said Mammal creative partner Luke Chess. “Hortico promises effective, no-fuss gardening solutions at affordable prices, and we think we’ve got the balance of tone, facts and fun just right.
“You can see this in the call to action end line we’ve developed for the ongoing campaign: ‘You oughta go Hortico’.”
Marketing director Paddy Bryans said: “As a brand that’s been around for over 70 years, Hortico is an Australian gardening institution.
“We’re proud to continue the Hortico story through work that’s noticeable, memorable, and has the brand thoroughly baked-in.”