Australian Ethical Appoints R/GA As Innovation & Marketing Partner

Australian Ethical Appoints R/GA As  Innovation & Marketing Partner

R/GA today announced Australian Ethical as a new client in the latest in a series of business wins that also include Uber and Kimberly-Clark.

Australian Ethical is Australia’s original ethical investment manager and fastest-growing superannuation fund. As its innovation and marketing partner, R/GA will work with Australian Ethical to help accelerate its innovation strategy and redefine its marketing communication. The appointment comes as the leading ethical investment manager announced $5 billion in funds under management and competition in the ethical investment space continues to intensify.

“We have an amazing opportunity to continue our leadership in ethical investing, and to do that we need partners who can help us innovate. R/GA has a proven history of creating category-defining innovations, so bringing them in as part of our core team was an easy choice,” said Marion Enander, chief strategy and innovation officer, Australian Ethical.

“We are thrilled to partner with Australian Ethical to grow their impact for members, society and the environment,” said Jon Holloway, VP, executive strategy director, R/GA Australia. “It’s not often you get to work with a brand that realises the importance of combining innovative products & services with marketing – all while truly doing good for their customers, the industry and the world,” he added.

Australian Ethical joins a roster of clients which includes Uber, Nike, Google, Toyota, Slack, among others.

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