Australian CDP Lexer Raises $33.5M In Funding

Australian CDP Lexer Raises $33.5M In Funding
SHARE
THIS



Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million.

The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The funding will be used to add 50 people to the team over the next 12 months, and to accelerate product development.

Founded by Aaron Wallis with co-founders Chris Brewer and Dave Whittle, for ten years Lexer has been quietly helping some of the biggest and most innovative brands and retailers in the world.

Companies use Lexer to collect and enrich fragmented data sources into a single customer view to genuinely understand and engage their customers in personalised ways.

“We exist to help brands orient their business around the customer, with our software using data to deliver human experiences,” said Dave Whittle, CEO of Lexer.

“Brands are awash with data these days, but it’s siloed, and they have no way of sorting, managing, gleaning insights and taking action from it. Using Lexer, a business can provide their customers the personalised experience they deserve. We call this genuine engagement.

Brands like Quicksilver, Zimmermann, Billabong, Optus and The Iconic are already using Lexer to drive customer success in marketing, sales, and customer service.

Supporting brands of all sizes as they rebuild the global economy

The global retail industry is under immense pressure as a result of COVID-19, with brands needing to rethink the way they engage with their customers, placing much greater focus on digital interactions. Ecommerce has not only become the key to survival, but crucial to the recovery of the global economy.

“A strong retail industry is integral to rebuilding the global economy, so we’ve got to ensure that businesses can make better decisions and give them the tools that they need to succeed,” Whittle said.

As a result of the shift in spending behaviour and digital-first shopping preferences, retailers have seen an explosion of data. Traditionally, retailers have had to plug in multiple data and analytics software to help make sense of the myriad data, which meant bigger expenses, and more technical data scientists to deal with it. Lexer alleviates this.

“Most retailers don’t have the time or resources to handle the massive amounts of data that have been created as part of the huge COVID-driven channel shift. Retail behemoths like Amazon have reset customer expectations by leveraging their large data sets to better target them, putting smaller retailers at an even bigger disadvantage. ” Whittle said. “We’re now democratising this intelligence and giving any sized brand accessible access to beautifully simple enterprise-grade software to help them better understand and engage their customers, enabling them to not only survive but thrive.”

Lexer sets sights on growing its global footprint 

The new capital injection will support Lexer’s product development and global expansion as it looks to rapidly grow its team and customers.

The company is aiming to hire a person per week for the next year, doubling its headcount across Australia, the United States, and Southeast Asia. Significant investment in the platform will cement Lexer’s position as an emerging winner in the Customer Data Platform (CDP) sector.

“We love investing in companies that are defining a new world or shaping a new category, rather than just being a shinier version of a pre-existing business,” said Rick Baker, Partner at Blackbird Ventures. “Lexer is solving the holy grail of all business problems for retailers: how to get a perfect view of their customer and build truly customer centric experiences. The team is looking to redefine customer engagement just as Canva has redefined content creation.

“Retail is going through transformative changes, and brands need help to get through. Lexer’s vision and ambition is contagious. They’re going to take enterprise to everyone and power the new retail industry.”

King River Capital Partner, Zebediah Rice, said, “Lexer has a bright future across the global retail sector. Many brands will benefit from its products as they continue adapting to rapidly changing consumer behaviours. We are delighted to be investing in the company as it looks to international expansion.”

 

Please login with linkedin to comment

lexer

Latest News

Microsoft Says Cannes In Cairns Is Worth Its Salt
  • Media

Microsoft Says Cannes In Cairns Is Worth Its Salt

Cannes in Cairns, presented by Pinterest, is thrilled to announce that none other than Microsoft will be hosting an offsite networking lunch at Cairns’ stunning Salt House restaurant on Thursday the 3rd of February as part of the event’s packed agenda. As a silver partner to the event, Microsoft (who, we’re sure you’ll agree needs […]

by B&T Magazine

B&T Magazine
DesignCrowd Registers One Million Global Users
  • Media

DesignCrowd Registers One Million Global Users

Creative design marketplace, DesignCrowd, has announced reaching the milestone of one million registered designers on its global platform. The Aussie crowdsourcing start-up currently has a 1,004,000-strong freelance designer network, which has grossed over $A62 million since the company’s 2008 launch. The network have completed over 26 million graphic, logo and web designs for both small […]

The Chiefs & Optus Renew Gaming Partnership
  • Campaigns
  • Technology

The Chiefs & Optus Renew Gaming Partnership

The Chiefs and Optus today announce a partnership extension that will see the brands continue to collaborate around gaming content in Australia for a further 12 months. The news follows a successful 12-month partnership, including members of The Chiefs featuring in Optus’ Gamer Plan launch supporting the development of Optus’ Streaming Booth. Much of the […]

Digital Travel Ad Impressions Up 40% Reports Nielsen Ad Intel
  • Advertising

Digital Travel Ad Impressions Up 40% Reports Nielsen Ad Intel

During the month of October, $A8.5 million was spent in digital travel advertising and digital impressions were up almost 40 per cent from September, according to the Nielsen Ad Intel report. The report found that the top advertisers amongst cruise lines from October in order are Emerald Cruises, Oceania Cruises, and Royal Caribbean. Amongst the […]

IAS Enhances Context Control For Advertisers And Publishers
  • Advertising

IAS Enhances Context Control For Advertisers And Publishers

Integral Ad Science (IAS) announced the expansion of its context control solution for advertisers and publishers globally to give customers more control over the context of digital ad placements. IAS CEO, Lisa Utzschneider (featured image), gave insight into the enhancement, saying: “We first launched context control to help our customers transform their targeting strategies, and […]

Picture of a crowd of people holding and raising rainbow flags, symbol of the homosexual struggle, during a gay demonstration. The rainbow flag, commonly known as the gay pride flag or LGBT pride flag, is a symbol of lesbian, gay, bisexual and transgender (LGBT) pride and LGBT social movements. Other older uses of rainbow flags include a symbol of peace.
  • Opinion

Where Did All The Rainbow Flags Go?

This adlander muses over brands ditching the rainbow flag. Or, has it merely been usurped by the fossil fuel flag?

Opinion

by B&T Magazine

B&T Magazine
Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory
  • Campaigns
  • Technology

Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory

Programmatic video advertising platform Unruly has introduced content level targeting that standardises attributes across genre and rating segments enabling scaled buying on premium video content. Today Unruly announced the introduction of its content level inventory that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution […]

Golden Circle Wants Aussies To ‘SmilePay’ This Summer
  • Campaigns

Golden Circle Wants Aussies To ‘SmilePay’ This Summer

Golden Circle is bringing a splash of sunshine to the Australian Summer with the launch of an innovative, SmilePay vending machine. The machine was created by 72andSunny, and software development company, Enabled 2 GO Technologies. It uses existing smile recognition software to recognise an Aussie smile and in return release a complimentary ice-gold Golden Circle fruit drink […]

New Report Says Managers Are Ignoring Employee Mental Health
  • Media

New Report Says Managers Are Ignoring Employee Mental Health

Almost half (49 per cent) of Australia’s marketing, media, and communications employees feel their managers are showing little, if any, concern for their mental wellbeing, a new report has found. The report – conducted on behalf of the Australian College of Applied Professions in October 2021 – surveyed 1000 nationally represented workers and found some […]

Meta Works With Now We Collide To Champion Aussie Small Businesses
  • Campaigns
  • Technology

Meta Works With Now We Collide To Champion Aussie Small Businesses

Meta has partnered with creative agency, Now We Collide to showcase the strength and resilience of small businesses around Australia. The campaign “Good Ideas Deserve To Be Found,” features the stories of four Australian businesses including Singing Magpie (SA), BoardSox (VIC), D-STILL Drinkware (QLD) and Survival Emergency Solutions (NSW). Each story shows how the business […]

Digital Lives of Australians: Cyber Security Fears Keeping People Offline
  • Campaigns
  • Technology

Digital Lives of Australians: Cyber Security Fears Keeping People Offline

The internet is invaluable but cyber security fears are keeping Australians offline. According to new research released today by the .au Domain Administration (auDA), almost 90 per cent of Australians say the Internet has a positive impact on their lives. Moreover, almost all small businesses (98 per cent) depend on the Internet as an invaluable […]