Italian luxury brand Versace has just dropped a new campaign for its Dylan Turquoise perfume, with Australia the first market to get a look.
With none other than Donatella Versace acting as creative director, the campaign stars current “it” girls Bella Hadid and Hailey Bieber (wife of Justin and daughter of Stephen Baldwin).
Shot on a Sardinian beach by director Gordon Von Steiner and stills photographer Harley Weir the campaign contains all the usual kitsch and glam that you’d expect from the Versace brand.
Check out the TVC below. Although B&T does warn it may play havoc for anyone suffering from motion sickness.
“An exclusive resort, the island opened its doors solely for the Versace team, enhancing the atmosphere of tranquillity,” the accompanying press release gushed. “A joyful dose of escapism, the campaign transports us to an idyllic depiction of the Versace beach universe inhabited by glamourous personifications of the fragrance.”
The fragrance drops in Australia on 4th of October and is available at Myer and David Jones, retailing for $165 for 100mls. Apparently, the States don’t get it until Febraury next year.
