Australia Gets First Look At Fleshy, Gaudy Versace Campaign Starring Hailey Bieber & Bella Hadid

Australia Gets First Look At Fleshy, Gaudy Versace Campaign Starring Hailey Bieber & Bella Hadid

Italian luxury brand Versace has just dropped a new campaign for its Dylan Turquoise perfume, with Australia the first market to get a look.

With none other than Donatella Versace acting as creative director, the campaign stars current “it” girls Bella Hadid and Hailey Bieber (wife of Justin and daughter of Stephen Baldwin).

Shot on a Sardinian beach by director Gordon Von Steiner and stills photographer Harley Weir the campaign contains all the usual kitsch and glam that you’d expect from the Versace brand.

Check out the TVC below. Although B&T does warn it may play havoc for anyone suffering from motion sickness.

“An exclusive resort, the island opened its doors solely for the Versace team, enhancing the atmosphere of tranquillity,” the accompanying press release gushed. “A joyful dose of escapism, the campaign transports us to an idyllic depiction of the Versace beach universe inhabited by glamourous personifications of the fragrance.”

The fragrance drops in Australia on 4th of October and is available at Myer and David Jones, retailing for $165 for 100mls. Apparently, the States don’t get it until Febraury next year.

 

 

 

 




Please login with linkedin to comment

Ad campaigns versace

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]