Aussies gave the world a run for its money at the Festival of Media Asia Pacific Awards.
The awards celebrate the best in media thinking and communications across the APAC region, and a number of Australian agencies managed to score some golds, silvers and bronzes.
Here’s the list of the Australians who took home awards:
STARCOM MEDIAVEST AUSTRALIA
Gold – Consumer Research Award:
Optus ‘Measuring The Real Value of Social Media’.
Silver – Best Content Creation Award:
Just Car Insurance ‘Reel Deal’.
Silver – Best Experiential Campaign:
Samsung Sideliner.
https://www.youtube.com/watch?v=EZc55-y1Usw
Bronze – Best Experiential Campaign:
Virgin Mobile ‘Game of Phones’.
Bronze – Best Creative Use of Media:
Virgin Mobile ‘Game of Phones’.
https://www.youtube.com/watch?v=_QYhuIVw7RU
Bronze – Best Communications Strategy:
APIA ‘Time of My Life’.
https://www.youtube.com/watch?v=d-n8i2_Fjno
MEDIA COM
Gold – Best Experiential Campaign:
Queensland Health ‘Your Future Is Not Pretty’.
https://www.youtube.com/watch?v=MK_jsvMy-bY
Bronze – The Utility/Public Service Award:
beyondblue ‘Man Therapy’.
https://www.youtube.com/watch?v=k2bUP6KxOqs
OMD
Gold- Best Communications Strategy:
Luxottica Group OPSM ‘Penny the Pirate’.
Gold- The Creative Use of Media:
NZ Transport Agency ‘TinnyVision’.
https://www.youtube.com/watch?v=69gVHyL-rPo
BOHEMIA
Gold- The Smart Use of Data:
Aspen Pharmacare ‘Bonningtons Flu Tracker’.
MATCH MEDIA
Gold- Best Launch Campaign:
Nando’s ‘Stealing a Mango to Steal Share of Voice’.
Gold- Best Social Media Strategy:
Nando’s ‘The Mango That Got A Nation Talking’.
Silver-Best Use of Digital Media:
IKEA ‘Digitalising Direct Mail’.
LEO BURNETT
Silver- Best Social Media Strategy:
SPC Ardmona ‘#SPCSunday’.
ENSEMBLE AUSTRALIA
Silver- Best Use of Content:
Defence Force Recruitment ‘Day Job’.
https://www.youtube.com/watch?v=qilS7XJSp38
MNET MOBILE
Silver- Best Use of Mobile:
Network Seven ‘The Big Adventure’.
PHD
Gold- Best Entertainment Platform:
Hewlett-Packard ‘How HP Ignited The Love Of Millennials With What Millennials Love’.
UM AUSTRALIA
Silver-Best Entertainment Platform:
Jägermeister ‘Tag-meister’.
Bronze- Best Social Media Strategy:
Jägermeister ‘Tag-meister’.
For a full list of winners and nominees, click here.
