Aussie undie subscription brand, KNOBBY, has rolled out a new content campaign created by Melbourne based, Priceless Productions, to entertain and encourage viewers to take a moment to connect with their mates over some great humour.
The first piece in the campaign titled, Fortune-Teller, brings to life all of the unfortunate events that often come up during a trip away with friends featuring as told by a fortune-teller who is giving a reading to a group of mates.
KNOBBY Founder and CEO, Rob Rand, said the campaign has been created to give fans of the brand some easy entertainment and a bit of relief from what is a very stressful time for many people without making light of the current climate.
“We are always looking at ways we can surprise and excite our customers beyond offering them a great product and customer experience, the natural solution for us was to lean into our fun-loving nature,” Mr Rand said.
“Like any business, our customers are the reason why we are here and having the opportunity to create campaigns to entertain and not give the viewer the hard sell is something we love to do for them,” he said.
The team from Priceless Productions has delivered previous content campaigns for KNOBBY, including the highly popular ‘Species of Isolators’ video that went viral during the early stages of the COVID restrictions.
Priceless Productions, Creative Director, Max Price, said from the outset they were committed to making covid free content focused on mates, good times, and relatable banter, given the stress a lot of people have experienced we wanted to make them laugh and encourage them to connect with their mates.
“From the outset, we were committed to making covid free content focused on mates, good times, and relatable banter, given the stress a lot of people have experienced we wanted to make them laugh and encourage them to connect with their mates,” Price said.
“The challenge for us was not coming up with the idea for the content, but how we would execute all of the filming in Melbourne where we are based, meaning we had to film under strict COVID restrictions,” he said.
“We’re very proud of the work we have created and how we overcame the challenges to make it happen, we can’t wait to continue rolling out this campaign.”
The next piece in this content campaign is set to be rolled out in the coming weeks across KNOBBY’s social and online channels.
Based on the Sunshine Coast, KNOBBY is Australia’s leading undie subscription brand reaching subscribers across Australia, Europe, the US and Asia, with comfy undies featuring an amazing new design every month.
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